How to Get Thousands Of High-Quality Webinar Registrations with YouTube Ads

YouTube Ads is one of the best ways to get high-quality webinar registrations.

In this post, I’ll show you how to get thousands of registrations for your webinars using YouTube Ads.

I’m going to walk you through the process step-by-step so you can get started right away.

You’re going to learn:

– How to set up your YouTube Ads account

– What YouTube Ads are and how they work

– Why you should use YouTube Ads to promote your webinar

– Step by step instructions on how to create your first YouTube Ads campaign

– The best webinar registration tools you can use

– And much more!

Ready to get started? Let’s get started…

How to Set Up Your YouTube Ads Account

If you haven’t already, make sure you have a Google AdWords account. Google AdWords is the platform that YouTube Ads is built on, so you need to have an account in order to use the platform. To get started, click on the “Get Started” button in the top right-hand corner of the page. On the next page, click “Create AdWords Account” and follow the instructions. Once you’ve created your account, log in and click on “My Ads” on the left-hand side of the screen. Here, you can see all of your ads and campaigns. Click on the blue “+” icon to create a new campaign. Name your campaign and select the type of ads you want to run. For this example, I want to promote a webinar, so I selected “Video.” You can also select “Display,” “Mobile,’ or “Social.“

What YouTube Ads Are and How They Work

Now that you have your campaign set up, you need a video to promote. A video is the only type of ad you can run on YouTube. This is because YouTube is a video platform, not a search engine. In order to get people to watch your video, you have to have a video. When someone clicks on your ad, they will be taken to your YouTube channel. From there, they can click on your video and watch it. If they like what they see, they might want to register for your upcoming webinar. The more people who watch your videos, the more people you will get to sign up for your event. So, how do you create a video? Well, that depends on what type of video you want.

There are two types of videos you can create on YouTube:

– Videos that are hosted on YouTube

– Videos that are uploaded to YouTube from your computer

Let me show you the difference between the two.

First, let me tell you about hosted videos. Hosted videos are videos that you upload to YouTube and then share with the world. They can be anything from a funny video to a how-to tutorial.

As long as you have the rights to the video, it can be hosted on your channel and shared with anyone who wants to watch. But, if you want your video to be seen by as many people as possible, you should upload it to YouTube instead of hosting it on your own site. Why? Because YouTube is the second largest search engine in the world, so your video will have a much better chance of being seen by a lot of people if you upload it there.

Another reason to upload your videos to YouTube is that you will be able to create custom audiences for your ads. Custom audiences allow you to target specific groups of people who you think will be interested in your content. That way, when you run your ads, you only pay for the people who are most likely to be interested.

Now, let’s talk about how to upload a video from your PC.

Before you do that, you will need to make sure that your computer has the latest version of the Google Chrome web browser. Chrome is the default web browser for YouTube, so if you don’t have it installed on your computer, you won’t have access to the YouTube uploader. Next, open Google Chrome and go to At the top of the browser, click the three dots in the upper-right corner. Select “More Tools” from the drop-down menu. Then, scroll down to the bottom of the menu and click the button that says “Downloads” to download the Chrome extension.

After you have downloaded the extension, go back to your web browser and open a new tab. Install the extension and open the Youtube video uploader by clicking the icon that looks like a video camera.

Enter the URL of your video in the box that says, “Enter video URL:” Then, click upload. Your video should now be uploaded to your channel on YouTube!

Why You Should Use YouTube Ads To Promote Your Webinars

As I mentioned earlier, the best way to get webinar sign-ups is to use YouTube to promote them.

YouTube is the most popular video platform on the planet, so it makes sense to use it to promote your webinars. Not only that, but YouTube ads are one of the most cost-effective ways to advertise on the web. You only pay when someone watches your ad. And, since YouTube is such a popular platform, your ad will get a lot more views than it would if you were promoting your webinar on Facebook or Twitter. Plus, you get to target your audience, which is a huge advantage. With Facebook and Twitter, you are only able to target people who have already liked your page or followed you on Twitter, respectively. However, with YouTube, your audience can be as broad or as narrow as you want it to be.

How To Set Up Your First YouTube Ad

To set up your first YouTube ad, follow these steps:

1. Log in to your Google AdWords account.

To do this, click on the “AdWords” logo in the top-left corner of your screen and log in with your email address and password. (If you don’t have a Google account, click here to create one.) When you are logged in, go to “Tools” in the menu on the top left of the page. Click on “Campaigns.” Click “Create a new campaign” on the left-hand side of the screen. Give your campaign a name and select “YouTube” as the type of campaign. Once you have created your campaign, click “Next” at the bottom-right of the window. On the next screen, enter the name of your channel in the text box and select the category that best describes your content (e.g., “Business,” “Marketing,” etc. ). If you want, you can also add a description of your content here. Finally, select the amount of money you want to spend on your campaign and click ‘Create.’

2. Create a new ad group.

This is the group of ads that will appear on your YouTube channel.

In order to create an ad group, follow the same steps as you did to create a campaign, but instead of selecting ‘YouTube’ as the campaign type, select ‘Ad group’ from the list of campaign types. Create your ad group by entering a name for it and then clicking ‘Next’ at the end of the process.

3. Create your first ad

To create your first video ad, go through the same process that you did when you created your first campaign, except this time, choose ‘Video ad’ instead of ‘Campaign’ when you select your campaign type.

The next screen will ask you to enter the title of your ad, the description, and the URL to your video.

4. Set your budget

Now that you have a campaign and ad group set up, it’s time to set your budget. For the purposes of this tutorial, we are going to set a budget of $5 per day.

5. Choose your target audience

To choose the audience that you want your ads to appear in, you’ll need to go to the ‘Audiences’ section of the AdWords interface.

6. Select the audience you want

To select the audience to which your ads will be targeted, click in the search bar and type “audience” into the search box.

7. Click ‘Search’ and wait for the results to appear.

8. Scroll down the list until you find your audience and click on it.

9. You should now see a list of all the people in your audience.

10. If you want the ad to appear on YouTube, make sure that the box next to the audience name is checked.

11. Make sure that your budget is set to $5.

12. Hit ‘Save’ to save your changes.

13. Go back to the ad group that you created in Step 2.

14. Under ‘Budget,’ click on ‘Daily budget’.

15. Enter $5 into the box and click save.

How to Write a Tour Guide Script that Wows Guests

write a premise

Naming your Guide

  • be easy to understand – use simple English and avoid using technical terms if possible
  • use active language rather than passive (‘Applying for a scholarship’, not ‘Scholarship applications’)
  • help users identify what action the content will help them complete – include a direct action so the user knows it will help them achieve their aim (‘Secure a place through clearing and adjustment’, not ‘Clearing and adjustment process’)
  • be clear who the content is for – place the Guide in context so the user recognises it as relevant to their need (‘Types of placements for undergraduate students’, not ‘Placements’)
  • be limited to 65 characters if possible so users can read it in entirety on search results

Title: Suspending your studies or leaving the University
Summary: What you need to do to suspend your studies, the process for coming back to University, and what to do if you want to leave your course.

Writing a summary for a specific audience

If your guide is for a specific audience (like postgraduate students or staff who are personal tutors), it’s important to make clear who it’s for in the summary. Some summaries may need to be more explicit than others, for example:

Title: Applying to university after a break in studying
Summary: If you are age 21 or over, you are defined as a mature student. Find out how to apply to an undergraduate course and the different routes into higher education.

This is especially important if you have separate content items which have a similar topic but different audiences, for example, one guide for how a pregnant student can get support and another for how staff should support them:

Title: Getting advice if you are pregnant while studying
Summary: How we can support you if you are student having a baby, or you have a young child.

Title: Actions staff should take to support a pregnant student
Summary: What academic staff should do when they learn a student is pregnant, including how to assess need and make necessary adjustments.

In some cases, referring to your audience in the third person may be the clearest option. This is fine for the summary, as it can make search results more helpful, however you should avoid using the third person in the rest of the guide.

How to provide tour commentary (step-by-step)

Any tour should start with opening remarks about what guests can look forward to. Earn guest’s attention by structuring your tour commentary in a way that puts their interests first.

1. Address important topics

Guests want to head into a tour feeling confident that a guide will deliver a memorable experience. With your approach, aim to be both informative and engaging with your guests from the get-go.

2. Bookend points of interest

Lead with the most commonly asked questions and topics that are featured in your tour listing. Consider mentioning whether food will be available and where guests can find washroom locations along the tour route.

You’ll also want to address anything that isn’t concrete, like whether they’ll have time to explore and photograph a famous landmark. Just like with GPS in your car, it’s much easier to know where to turn if you know the route plan.

3. Address any questions

After your pre-amble confirms the tour type, make space to connect conversationally with your guests. You can ask guests where they are from, the reason for this vacation and try to find out what people are most looking forward to seeing.

As a bonus, this minimizes potential disruptions halfway and provides good tour commentary. In addition, if there happens to be transportation for the bulk of the group, ensure you instill the importance of time management.

4. Showcase your enthusiasm

Charm and inspire guests before the tour kicks off, with your excitement for what’s to come. And while this may not be your first time providing this tour, trust that they will feed off your energy and excitement.

Picture yourself taking a moment to take in sweeping views or savour a tasty treat while on a food tour. These moments of acknowledgement let your guests know that they can carve out a few moments too.

5. Leave guests feeling inspired

You may already be a charismatic tour guide. Perhaps you’re delighting travelers with your wild and wondrous stories. But there’s always room for adding in a bit of variety into your daily routine and a fresh perspective for how you deliver guided tours. When guests wrap up a tour, your goal is for them to feel like they learned a little and had a lot of fun.

tour guide commentary

More Resources on How to Write a Book

Book Writing Tools and Programs

How to Write a Book Fast Articles

I shared above why I believe that first drafts should be written quickly, in just a few weeks. Still not sure? In the articles below, dozens of other writers share how they wrote fast first drafts, plus you’ll get all the tips and strategies they learned along the way.

How to Write a Book by Genre

How to Write a Book When Writing Is Hard

Let’s face it: writing is hard. Every single writer struggles at some point in their book. The important thing is not to quit. In the following articles, writers share how they persevered through the hard parts, and how you can too.

How to Write a Book With a Specific Style

Your book comes with its own unique quirks and challenges, especially if the story you’re telling is a series, or is told from multiple perspectives. Here’s how other writers have navigated these choices.

How to Write a Book and Publish It

Publishing Resources


Creating a Brand Strategy: 8 Essentials & Templates for 2022

Creating a Brand Strategy: 8 Essentials & Templates [for 2022]

Creating a Brand Strategy: 8 Essentials & Templates [for 2022]

We will start by defining brand strategy as the process of achieving long term goals during your organization’s evolution. Said another way, brand strategy is the plan you follow so your most important outcomes emerge in the world.

A strategy is your map for achieving long-term goals that do not always need a discrete endpoint. A strategy is more like a process or a path that involves moving iteratively towards your goals.

Additionally, it is helpful to articulate any promises or guarantees you make to your customers. Expressing your brand’s personality conveys how communication with customers is a critical step in the brand strategy process.

What is a brand strategy?

Some companies are blessed with organic brand identities. If you’re the last manufacturer around for an obscure but critical device or component, that in itself is a pretty strong brand identity. However, in the world of technology and business services, most B2B companies are up against a dense field of competitors. Your solution might have various advantages over the others, but to explain them, you have to convince audiences that you’re worth their time and attention.

A strong brand identity can give audiences a sense of who you are, what you do, and why you’re different before they seek you out for a specific solution. It can give you an “in” by doing some persuasive legwork before you even begin targeting a lead with marketing and sales outreach.

There’s one sure way to build a strong brand identity that conveys exactly what you want. You must develop and execute a plan that defines your branding goals and lays out the road map you’ll follow to reach them. That’s your brand strategy.

Building Brand Awareness in 2022

These are the key areas my own brand agency executes on when we build brands for businesses just like yours. Let’s review the ways to build brand awareness through marketing, engagement and community building.

Website User Experience

This is the place that your consumers will visit to learn more about your business, and take action when they are ready. Not only does the user experience have to be exceptional in order to convert, but your messaging needs to tell your brand story.

The majority of your brand marketing activities will drive traffic back to your website. Aside from a professional and beautifully designed interface, your content has to be compelling.

SEO and Content Marketing

One of the most effective long-term ways to increase brand awareness and generate relevant organic traffic to your website is search engine optimization (SEO) and the right content.

There are many ways to achieve positioning in search engine results. Aim to develop a comprehensive strategy addressing the major search engine ranking factors, as well as creating highly valuable content that satisfies user intent.

A defined content marketing strategy will help you better connect with your target audience and support them through their customer journey—building brand trust to ultimately result in conversions.

Social Media Marketing

Every brand should be represented consistently across all social media networks via the posting of relevant, high-quality content. With social media, your aim for consumers is first to gain trust. Then become loyal. And then, advocate for your brand’s products and services.

Email Marketing

Did you know your highest click-through rate will come from the emails you send to your list? Don’t underestimate the power of list building early on in your brand building process.

The right content, at the right time, to the right person is critical for driving traffic to your website and increasing conversions from email. What’s more, not all email messages need to be sales-driven, as consumers are in different points of the buyer journey.

Paid Advertising

Building a successful paid advertising campaign for your brand comes with a unique set of challenges. There are multiple elements that contribute to the overall effectiveness of your pay-per-click (PPC) ads.

The allure of paid advertising is that it can yield quick short-term results. It is certainly effective, however, you’ll want to do PPC in conjunction with all of the above inbound marketing channels for long-term ROI.

Analytics & Reporting

Ongoing, you’ll want to monitor progress in key areas month-over-month and year-over-year. From this data, tweaks to your brand building and marketing activity can be made to leverage those tactics which show the most opportunity.

Your first step is ensuring that your website has Google Analytics installed. This tool is free and will give you loads of valuable information about user behaviors. It also allows you to set up goals to track conversion.

Putting all these components together with a strategy and consistent execution packs the punch that any new or existing business needs for successful brand building in the digital age.

Tools For Building A Business Brand

In the long-term, heck yes! Because a strong brand will automatically increase your know, like and trust factor. In turn, resulting in easier sales, consumer loyalty and brand advocacy.

Branding Knowledge

The Ultimate Guide to Building Your Brand


Workshop – Branding Masterclass
Create a powerful blueprint that will transform your business into an extraordinary brand (…so that you win the hearts and minds of your ideal customers, over and over again)!

Building Your Brand Strategy Masterclass

Brand Operations

Accounting – FreshBooks
Try FreshBooks for your accounting software to reduce paperwork and get paid faster. It’s so simple to use—you’ll be able to generate invoices, organize expenses and track time. They offer a free trial and affordable pricing models. Organizing and recording financials is super important right now. It’s a good time to level up on your accounting.

Email, Calendar, Documents – Google Workspace
You need a properly branded email address, for more recognition when you land in people’s inbox. No more Yahoo, Hotmail, or [email protected]! Google provides businesses with a full suite of software products called Google Workspace. It will allow you to create a customized Gmail email address with your domain name (see below for more info on domain registration). In addition, you get the Google Calendar features AND a bunch of storage on Google Drive with access to docs, sheets, presentations and forms. Well worth it, check out the plans!

Office Supplies & Equipment – Amazon Business
You may shop on Amazon already or have a Prime account. But did you know you can shop for your brand through Amazon Business? I like keeping all business purchases together in this account area. They also offer big discounts, free shipping and a tax exemption program.

Brand Identity

Print Materials – Moo
This online printing company offers beautiful business cards, stationary and promotional collateral for reasonable prices. And, Moo products look very high-end. You want the first impression for your brand to be spectacular, so order your printed materials here. You can even order sample packs delivered to you for free.

Free Design Tool – Canva
Thousands of design templates, millions of photos. Whether you have design skills or not, Canva is our choice for asset creation and management of brand graphics. This tool is especially great for creating consistently branded social media graphics. Try a free 30-day trial of Canva Pro, which has so many more features you’ll want over the basic version (like one-click image resize, background remover and brand kits)!

Stock Photography – Shutterstock
If you really want your branding to stand out, it’s better to dig through a paid stock photo site to find visual assets. You’ll have less of a chance of looking like someone else who used photos from a free site. Shutterstock offers millions of good quality photos, illustrations, videos, and music, without paying a ton.

Writing Assistant – Grammarly
The impression of your brand through copy and messaging is ultra-important for a strong identity. And you will have to be pumping out content consistently for your brand. Grammarly has been a game-changer for producing the best quality written content. It not only checks spelling as you write, but also major grammar issues. Don’t compromise your reputation with bad writing. Get this free tool!

Brand Website

Domain Registration – GoDaddy
The first step in creating a website for your brand is registering the domain (the .com, .net etc.). You can search available domains to find the best match for your brand name, and then secure it with the GoDaddy domain registration service. Even if you are in the early stages of planning your brand, invest in this if you have a brand name. Domain names are getting snatched up by the minute.

Website Hosting and WordPress Support – Site Spark by FreshSparks
We build the majority of all client brand websites on WordPress. When you have a content management system with databases and plugins, it’s best to have web hosting that specifically caters to the platform. Site Spark specifically provides managed WordPress hosting, with amazing customer support. With Site Spark, you don’t have to worry about backups, upgrades, monitoring, or technical support for your WordPress website. We do that all for you behind the scenes while we sip our coffee and tea around the clock.


Are Facebook Ads Worth It? Advantages & Disadvantages of Facebook Advertising

Digital Marketing: Key Benefits of Facebook Ads

Facebook Ads will significantly help grow your business. The Facebook Ads Manager tool is not intuitive however, and it takes skill and diligent testing to make it lucrative.
— Adam A. Sene, CEO

As a Facebook user, you’ve probably experienced seeing ads on your personal feed that were annoying or not appropriate for you, right? Yet, you kept on seeing them. They just won’t go away, and herein lies one of the key benefits of Facebook ads: they work. (W hen they are targeted correctly .)

On the other hand, if you‘ve ever searched online for a product you wanted (say, a new Trek Bicycle) only to later see an ad offering you a great discount on Trek Bicycles the next time you visit Facebook, you probably wouldn’t have the same reaction as above. In fact, you might be be quite pleased. That’s just part of the magic of a correctly targeted Facebook ad in a digital marketing campaign.

1. Targeting options

Facebook’s most potent benefit is perhaps the detailed targeting it offers you. Targeting allows you to efficiently spend your ad budget by breaking an audience down with factors such as demographics like age or location, ads they’ve clicked on, pages they engage with and even the mobile device that they use.

Using this data, you can pinpoint who to show your ads to. And, equally as necessary, who you DON’T want to see your ads. By targeting the right people, you’ll get higher conversions and more qualified leads.

With targeting, you can send specific ads to customers at different stages of the marketing funnel. For example, advertising a whitepaper or blog post to people who are likely to be at the top of the funnel. Then, as they go further down the funnel, you can advertise offers and products directly with much more success.

How to use Workplace

Workplace has been on the market for a few years and has seen rapid adoption by organizations of all sizes worldwide. According to Meta, more than 30,000 companies use Workplace as their internal team collaboration tool.

Think of Workplace as a supercharged company intranet. It’s designed to look and feel similar to Facebook, making it straightforward for employees to use. The familiar central News Feed is the tool’s primary hub.

  • One-on-one video calls or instant messages via the system’s Work Chat
  • Project- or department-based groups to centralize communication and facilitate collaboration
  • Business application integrations – such as Microsoft Office and Dropbox – that allow users to share presentations, files, and images within Workplace, and make live edits to documents
  • External team collaboration, which is great for organizations that partner with outside companies on deliverables
  • Livestreaming video capabilities, which are helpful to companies with remote or traveling teams, as you can easily share meetings and announcements with employees at the click of a button
  • Video conferencing platforms and collaboration tools (for example, integrating with BlueJeans lets users join meetings from a phone, laptop or tablet while they’re on the move)

Getting started with Workplace

  1. Activate and set up your profile.Activate your profile through email or an access code. If you receive an email to join Workplace, click the link and follow the instructions to set up your profile. If your employer gave you an access code, go to and create your account using the code.
  2. Download the Workplace and Workplace Chat apps. These apps allow you to stay in contact with your teams and be notified of any important updates. Download these apps on iOS and Android devices.
  3. Join and create groups. Workplace groups foster communication between work teams. When creating a group, you should determine the purpose and privacy setting.
  4. Communicate through chat. If you want to communicate with someone faster and in real time, the Chat feature will be more beneficial than posting to the group.
  5. Manage your notifications. You can change your notification settings to ensure you’re getting the ones you need most while muting the ones you may not need to see.

1. Respond to messages.

Messenger is a tool and customers expect you to use it. In fact, the company tracks your Pages’ response rates and times so customers know how quickly they can expect an answer. Messenger is attractive to customers because they expect a fast response, and many people are more comfortable with live chatting than calling.

Facebook recently announced an effort to merge the messaging tools on Facebook, Instagram and WhatsApp. This move emphasizes the importance of using Messenger and these other tools to communicate with customers and answer questions from your followers.

2. Use analytics to determine the success of your campaigns.

Facebook Audience Network is a free analytics tool. It shows data on actions taken, Page views, the number of people you’ve reached and the number of post engagements. This information can help you measure the effectiveness of your social campaigns so you can decide how to improve your posts.

3. Use publishing tools and schedule future posts.

Use Facebook publishing tools to schedule posts to go live in the future. You can also create videos, advertise your business, promote an event, make an offer, write a note and post job applications on your Facebook Page.

It’s crucial to post regularly – at least twice a week. If you find that you’re spending too much time on Facebook each day, try a third-party social media management tool – such as Hootsuite or Buffer. While creating and scheduling multiple posts takes time upfront, it saves you time in the long run.

4. Know your target audience.

Facebook has excellent targeting tools. When promoting a post, you can target specific demographics, locations and interest groups. To have successful ads, you need to know your target audience and use Facebook’s targeting tools to reach those potential customers.

5. Be personable, not just promotional.

Even though you’ve created a Facebook Page to connect with customers and ultimately make sales, your audience doesn’t want to see advertisements. Try to create personable and engaging Facebook posts.

6. Offer giveaways and contests.

It’s challenging to drive organic traffic on Facebook, but regularly running giveaways and contests help. Before you create a contest or giveaway, make sure you understand and follow the company’s rules, or you could get in legal trouble.

Did you know? There are laws and guidelines to follow when holding social media contests and sweepstakes. Check with the social media platform you’re using for specific rules.

7. Create and advertise events.

You can create events as a business on Facebook. Invite anyone to these events, and pay extra to promote them to a targeted audience. Events can be a fun way to engage your audience and turn them into customers.

8. Share relevant content from other sources.

It can be time-consuming to create and share only original content. Curating content from other sources can save time and effort. Networking with other sources can benefit you in other ways, and they may share your content in return.

9. Converse with your audience.

Don’t publish a post and then not open Facebook for a week. Create and share posts to engage with your audience. Respond to comments, questions and concerns. If you’re having conversations with your followers, they’re more likely to become your customers.

Tip: If you’re looking to track all engagement you have with your customers, consider buying CRM software for your business.

10. Highlight business milestones.

Highlight company milestones and celebrate anniversaries on Facebook. These posts usually engage your audience and will make you seem more personable. If you’re offering special promotions for milestones or anniversaries, promote them on your Page as well.


25 Quotes To Inspire You To Focus On Yourself

50 Minimalism Quotes On Success

The 30 Most Inspiring Focus Quotes

We all know these situations in which we’re simply unable to pay attention. We give our very best, but it’s simply not possible to stop the mind from wandering off. Some of us start having vivid daydreams, while others diligently think about all the things they need to do. We engage in all kinds of exciting thoughts, but we don’t do what we’re actually supposed to do: Paying attention. We cannot help but lose focus, often without even realizing it. It prevents us from ever paying attention, which makes it incredibly difficult to focus on the task at hand. No one likes to admit it, but we all lose focus more often than we actually like to. Even the most ambitious among us know how incredibly difficult it is to maintain a high level of concentration, especially when tired or bored. A lack of focus can be quite a problem, which is why the following presents the most inspiring focus quotes to aid you in reestablishing a high level of focus.

The ability to focus can make or break your success in life. In fact, scientists consider the ability to establish mental focus as an important predictor of a person’s future success. It is perhaps one of the most important indicators, along with intelligence and GPA. We may be unable to increase intelligence, but we still can greatly increase our ability to focus.

Improving one’s mental focus, however, takes time and patience. There will be times when it’s quite a struggle to train one’s concentration. In these situations it can be tremendously helpful to have a couple of inspiring focus quotes at hand that help you to maintain your motivation. Similarly, whenever we lack the right mental focus it can be greatly beneficial to read the wise words of inspiring people who have managed to maintain a high level of concentration throughout the course of their lives.

Focus quotes

Unfortunately, many people largely underestimate the great power of a selection of wisely chosen quotes from some of the wisest men and women. However, you will quickly notice that the following focus quotes can greatly help you in overcoming mental sluggishness. Reading these quotes and reflecting on their meaning can help you to quickly reestablish the necessary willpower and perseverance to remain focused.

Paolo Coelho on knowing what you want

“Whenever you want to achieve something, keep your eyes open, concentrate and make sure you know exactly what it is you want. No one can hit their target with their eyes closed.”
Paulo Coelho

Focus quote

Whatever you do in life, make sure you have a clear goal. Otherwise, you might be wasting valuable time by spending your time in an undirected and unfocused manner. Knowing precisely what you want to achieve will help you to maintain a higher level of focus and motivation. It will also encourage you to do whatever it takes until your goal is accomplished. But if there’s no dream or vision that fuels all your actions, you are more likely to simply give up when the going gets tough.

50 Minimalism Quotes On Success

50 Minimalism Quotes On Success

Minimalism can be defined as a way of life in which you identify the essential and eliminate the rest. When you identify the things that are most important to you that will help you to focus by freeing up your time from the unnecessary aspects of your life, which in turn will allow you to hone in on those things that truly matter. More external things are usually associated with a higher level of success, however the greater the external clutter and desire, the further you get away from your true self. Fewer possessions equal greater mental clarity and focus. Minimalism is living with only those things you really need, those items that support your purpose and will allow you to live a truly rich life from within. May these Minimalism Quotes On Success inspire you to take action so that you may live your dreams.

20. “Minimalism is about an intentional search for happiness.” Melissa Camara Wilkins

Minimalism is about an intentional search for happiness

Minimalism is self-discipline

27. “This is the beautiful secret of minimalism: It may seem like it’s about stuff, but once you’ve cut through the clutter and adopted a new frame of mind, you learn that it’s barely about ‘the stuff’ at all.” Erica Layne

Time To Focus On Myself Quotes

Self-care is important, but it’s not enough. Too often we let other people’s needs override our own. You should make sure to take care of yourself mentally, emotionally, and physically in order to be your best self.

  • “This life is mine alone. So I have stopped asking people for directions to places they’ve never been.”- Glennon Doyle
  • “Your life is the fruit of your own doing. You have no one to blame but yourself.” – Joseph Campbell
  • “We just need to be kinder to ourselves. If we treated ourselves the way we treated our best friend, can you imagine how much better off we would be?” Meghan Markle
  • “One of the greatest regrets in life is being what others would want you to be, rather than being yourself.”- Shannon L Alder
  • “Whenever you want to achieve something, keep your eyes open, concentrate and make sure you know exactly what it is you want. No one can hit their target with their eyes closed.” ― Paulo Coelho
  • “Instead of focusing on how much you can accomplish, focus on how much you can absolutely love what you’re doing.” ― Leo Babauta
  • “It sometimes takes a state of solitude to bring to mind the real power of companionship.” ― Stephen Richards

Focus on yourself quote

  • “When you decide to put yourself first, you make a choice to live authentically. You can nurture yourself, which in turn gives back more to the world. As you become the priority, you start to make choices based on what is right for you at that moment, not what is right for the rest of the world.” – Michelle Zawaski
  • “Why is it hard to put yourself first? One thing many people don’t understand, because it is not often taught, is that to put your needs first “- Kate Fit
  • “If you don’t make the choices in your own life, then someone else is going to end up making them for you and they are not gonna be good.” — James Altucher
  • “If you want to have enough to give to others, you will need to take care of yourself first. A tree that refuses water and sunlight for itself can’t bear fruit for others.” — Emily Maroutian
  • “Don’t wait for a crisis to realize what matters most. Put yourself first right now. Because right now is all we have.” — Brittany Burgunder
  • “Self-care is not selfish. You cannot serve from an empty vessel.” – Eleanor Brown
  • “There is a reason flight attendants tell you to put your mask on first in an emergency…you cannot be important to anyone else if you are not first and foremost important to yourself. Appreciate and love yourself then use that to do the same for others. ” – Shelley K Wall
  • “You should endeavor to give your body what it needs to be healthy, your mind what it needs to be peaceful and focused, and your soul what it needs to feel content.” – Dedeker Winston

love yourself quotes

10 Focus On Yourself Short Quotes

  • “Your time is limited, don’t waste it living someone else’s life.” – Steve Jobs
  • “You can’t change the direction of the wind, but you can adjust your sails. – Jimmy Dean
  • “Be yourself; everyone else is already taken.” – Oscar Wilde
  • “The only way to do great work is to love what you do.” – Steve Jobs
  • “Talk to yourself like you would to someone you love.” – Brené Brown
  • “Life isn’t about finding yourself. Life is about creating yourself.” – George Bernard Shaw
  • “Never make someone a priority when all you are to them is an option.” – Maya Angelou.
  • “You were born to be real, not to be perfect.” – Ralph Marston
  • “Put yourself first and everyone benefits”- Jim Karas
  • “Your life is controlled by what you focus on.”- Tony Robbins.

10 Short Focus On yourself Quotes

Final thoughts

These focus on yourself quotes inspire and serve as a reminder of the importance of self-care and being your own best friend. Take time for yourself, do things that make you happy, and be proud of who you are. You are worth it!

25 Quotes To Inspire You To Focus On Yourself

Minimalism is asking why before you buy

25 Quotes To Inspire You To Focus On Yourself

25 Quotes To Inspire You To Focus On Yourself

My name is Asad Meah, I am the CEO & Founder of AwakenTheGreatnessWithin. I am a dreamchaser who has gained a wealth of knowledge in entrepreneurship and personal development over the past five years through self-education. My mission is to inspire millions of people to become entrepreneurs by awakening their minds to their greatness that resides within them.

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50 Minimalism Quotes On Success

50 Minimalism Quotes On Success

Minimalism can be defined as a way of life in which you identify the essential and eliminate the rest. When you identify the things that are most important to you that will help you to focus by freeing up your time from the unnecessary aspects of your life, which in turn will allow you to hone in on those things that truly matter. More external things are usually associated with a higher level of success, however the greater the external clutter and desire, the further you get away from your true self. Fewer possessions equal greater mental clarity and focus. Minimalism is living with only those things you really need, those items that support your purpose and will allow you to live a truly rich life from within. May these Minimalism Quotes On Success inspire you to take action so that you may live your dreams.

Inspirational focus on yourself quotes

Everyone has their path and contributions in life. Sometimes circumstances may make you feel low, but only you who have the power to go within and focus on what’s important to you. Here are some of the best quotes that inspire you to live your dreams.

  • Just look at yourself in the mirror and focus on what you need to do to get better.
  • The successful warrior is the average man with a laser-like focus.
  • To gain self-respect, you need to put yourself first.
  • Focus on you until the focus is on you.
  • Life isn’t about finding yourself. Life is about creating yourself.
  • What you focus on, you manifest.
  • Fall in love with taking care of yourself. Mind, body, and spirit.
  • The more you are like yourself, the less you are like anyone else, which makes you unique.
  • Stop feeling sorry for yourself, and you will be happy.
  • Be a witness, not a judge. Focus on yourself, not on others. Listen to your heart, not to the crowd.
  • Never make someone a priority when all you are to them is an option.
  • Talk to yourself like you would someone you love.
  • Always remember, your face determines your reality.
  • Life is short. Focus on what matters and let go of what doesn’t.
  • Everything in life is easier when you don’t concern yourself with what everybody else is doing.
  • Concentrate all your thoughts on the work at hand. The sun’s rays do not burn until brought to a focus.
  • Happiness is not something ready-made. It comes from your own actions.
  • Focus on yourself. Don’t get lost in other people.
  • Let people do what they need to do to make them happy. Mind your own business, and do what you need to do to make yourself happy.
  • You’re always with yourself, so you might as well enjoy the company.
  • Being selfish isn’t always a bad thing. Sometimes it just means that you know you have to focus on yourself to get to where you want to be.
  • Just look inside you, and you will realize that there is no competition, just life.
  • Be healthy and take care of yourself, but be happy with the beautiful things that make you, you.
  • The more you focus on yourself, the better you become.

Best focusing on myself quotes

Focusing on yourself should not be taken lightly. It helps you to ignore meaningless and irrelevant thoughts and concentrate on important things only. Check out some of the amazing focusings on me quotes that will help you avoid distraction or confusion from other people.

  • I don’t focus on what I’m up against. I focus on my goals, and I try to ignore the rest.
  • I focus on my goals, my growth, and my glow.
  • I believe the only thing that we really have control over is our attitude. If we focus on positive things in our lives and learn how to cope with all the surprises, we will be happier people.
  • I will focus on fixing myself first.
  • I must say it’s the greatest my spirits felt in a while.
  • The things that make me different are the things that make me, me.
  • I’m all about good vibes, big goals, amazing experiences, more happiness, less pain, healthy relationships, and staying focused on what matters.
  • It’s not your job to like me. it’s mine!
  • If my life is going to mean anything, I have to live it myself.
  • I am the only person in the world I should like to know thoroughly.
  • For me, I’ve learned that the best thing is to focus on the team you play for and yourself and what you need to do.
  • And now I’ll do what’s best for me.
  • The only thing I’m focused on right now is bettering myself.
  • Low self-esteem is like driving through life with your hand-break on.
  • In the journey of finding love, I focus on having a great relationship with myself first.
  • A man cannot be comfortable without his own approval.
  • I don’t focus on what I’m up against. I focus on my goals and I try to ignore the rest.
  • Owning our story and loving ourselves through that process is the bravest thing that we’ll ever do.
  • I think self-knowledge is a key to happiness. We can build happy lives only on the foundation of our own natures, our own values, and our own interests.
  • I’d rather have the whole world against me than my own soul.
  • This life is mine alone. So I have stopped asking people for directions to places they’ve never been.

Consider taking a break from social media.

Relax, I’m not gonna suggest that you delete all your apps. In fact, both Gersten and Maalouf agree that using social media can have major benefits. But if you find yourself scrolling for hours a day, it’s probably time to rethink your habits.

One easy way to limit your time on social media is to set phone alarms that remind you to shift your focus to yourself, says Maalouf. You can also try to plan out specific times when you don’t look at your feeds. It could be a couple of hours a day…or one whole day a week if you have super-strong willpower.

Whatever you decide, make sure you fill that open time with something that feels fulfilling to you, like reading, calling a friend, or doing a workout class, says Gersten. This way, you won’t feel the urge to open Twitter and you’ll be doing something that’s focused on you.

Focus less on other people.

Instead, shift the perspective away from other people and what they’re thinking, doing, and feeling and toward yourself by doing something that’ll make you feel good, says Gersten. Try taking a walk, listening to music, or making some art in place of Instagram deep dives so that you’re spending your time in a way that’s all about you.

Connecting with other people who are also focused on themselves and prioritizing their mental health is a good idea, says Maalouf. She’s a big fan of online communities, like the mental-health-focused spaces of TikTok and Instagram. Start by searching mental-health- and self-improvement-related hashtags on both apps and you’ll definitely find some people you can relate to. If you want some additional inspo or support, these communities are a great place to find it.


21 Engaging Performance Review Examples Tips From an HR Manager

performance review examples

2000+ Performance Review Phrases by Skill: The Complete List [Performance Feedback Examples]

Performance reviews (“performance evaluations”, “performance feedback”, “performance appraisals”) are a common process used in many organizations to evaluate the performance of an employee. A review should be conducted professionally, meaning that both the person conducting the review and the person receiving it should maintain a professional attitude during the process.

Performance feedback can be an opportunity for employees to receive constructive criticism and guidance for their future growth. However, performance reviews can also be stressful and make employees feel defensive if they are not receiving positive feedback, so in order to make sure that performance reviews are as productive as possible, it is important to provide positive feedback along with constructive criticism so that employees know what they need to work on in order to improve their skills.

Besides the standard question “Did the employee meet the expectations set for their position?”, employee performance evaluation comments can include answers to the questions such as “In what ways did this individual contribute to the success of their team?” and “What could this employee do to improve their performance?”.

We created the most complete list of performance review examples for different skills which you will find below. Follow the link under each section to open the full list of phrases for that particular skill set.

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Meets or Exceeds Expectations

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ProsperForms — receive reports from your team members on autopilot. 100+ forms available: reports, logbooks, requests, etc. or build your own. View and manage data on Timeline and Dashboard screens, generate consolidated PDF reports. Get Started

Below Expectations

Meets or Exceeds Expectations

Below Expectations

Meets or Exceeds Expectations

Below Expectations

Meets or Exceeds Expectations

Below Expectations

Meets or Exceeds Expectations

Below Expectations

ProsperForms — receive reports from your team members on autopilot. 100+ forms available: reports, logbooks, requests, etc. or build your own. View and manage data on Timeline and Dashboard screens, generate consolidated PDF reports. Get Started

Useful performance review phrases

Grappling with what to say at your next performance review? Choosing the right words is important to make the review as constructive as possible, not to mention motivating for your employee. Here’s a list of effective performance review phrases for managers and employees.

Performance appraisal comments for managers:

  • She replies to calls, emails and instant messages in a timely manner (within 24 hours etc.)
  • He has a talent for thinking outside the box.
  • She tends to be risk-averse and prefers traditional approaches to creative ones.
  • She maintains a culture of transparency in her team and encourages knowledge-sharing across all teams in the department.
  • He consistently gives reports the training and resources needed to meet their goals.
  • He is biased and openly favors some employees over others on his team.
  • She is skillful in communicating difficult decisions and messages to her team.
  • She creates chaos and miscommunication in her team by consistently communicating different messages to different reports.
  • You embody a “win together lose together” philosophy.
  • Your ability to reflect, plan and act is the key to your excellent performance.
  • He uses his seniority to try to dominate and/or intimidate reports.
  • He excels when working alone but has trouble working collaboratively with a team.
  • He consistently meets his deadlines and prioritizes top goal work.
  • She consistently focuses on lower-value work instead of high-lever activities.

Performance review phrases for employees:

Performance review examples and templates

This performance review example shows how you can offer constructive feedback, while also praising the employee’s efforts. The majority of the sections focus on the employees’ achievements and strengths.

performance review examples

This performance review example shows how managers can give constructive feedback to their employees by giving them clear direction on what things to keep doing and what actions to take in future.

performance review examples

Another way to do a performance review, or kick off the process, is to use a quadrant. Both the employee and manager can plot where they think the former falls on certain key values and build out discussion points from there.

Employee Performance Review Quadrant Infographic Template

Why Worry About Phrasing for Your Performance Review?

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When you include these in your performance reviews, you’ll communicate positive and constructive feedback more clearly — which is exactly the kind of useful communication employees need.

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Performance Review Phrases Examples about Achievement


Creating a positive work environment and fostering positive attitudes start with acknowledging the achievements of your peers and subordinates. The following phrases could help with that:

Performance Review Phrases Examples about



Whether you have a proper team or a one-person department whose job description entails looking after the administrative tasks, use the following phrases to evaluate their performance:

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Performance Review Phrases Examples about



Performance Review Phrases Examples about

Communication Skills


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Great Leadership

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Performance Review Phrases Examples about Delegating


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Interpersonal Skills

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Learning Ability

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Management Ability


21 Engaging Performance Review Examples Tips From an HR Manager

performance review examples

Performance review examples and advice:

A performance review is a regulated assessment in which managers assess an employee’s work performance to identify their strengths and weaknesses, offer feedback and assist with goal setting.

This quarterly performance review example has sections for both achievements and areas of improvement. It also has a section for core values, as this must be a key performance indicator at this company. Different companies will have different measuring sticks for success.

performance review examples

Q: Can I customize the performance review templates in this post?

Click any template and you’ll be asked to sign up for free. You’ll enter our online editor. Edit the text, apply your brand colors, add pages, upload your logo and more. Share a link for free.

7 Tips For The Best Product Review

  • Take Your Time: Don’t rush when writing the product review. Instead, take your time, gather your thoughts, and spend some time researching the product.
  • Add Affiliate Links: Affiliate marketing is an honest way to monetize your review, so be sure to add affiliate links for the product; if you don’t have an affiliate link, contact the product owner and ask them if they have an affiliate program.
  • Add Images: Don’t forget to add media elements to the review, things like images, screenshots, and videos. Try to add them every 300 words, but remember to ensure that they’re relevant to the product you’re reviewing.
  • Tell The Truth: You don’t want to sound sales-y or pushy when writing the review. Try to write like you’re talking to a friend, be unbiased, and tell the truth — if the product has its flaws, report them.
  • Easy To Read: Write short sentences and paragraphs, avoid long words when shorter words do the same job — aim to get a Hemingway score of less than ‘grade 8′ on the Hemmingway app.
  • SEO: Basic on-page SEO is essential for the review. Add appropriate h-tags to the headings, and include the main keyword in the first paragraph (the first sentence is better) at least one of the sub-headings and the final paragraph. Also, add related keywords throughout the content, alt tags to the images, inbound links, outbound links, and make sure the content length is around 200 words more than the average for the top five sites ranking on Google for the main keyword.
  • Edit Like Crazy: Leave the review for at least 24 hours once finished, and then come back to edit the content. There will be mistakes, fluff, and issues with the flow of the words. The best writers in the World edit their content like crazy, and so should you — consider using a writing assistant like Grammarly to sharpen up your content.

You can write a product review

Six months from now, you take a look at your bank account and notice multiple payments from the affiliate links you used in the review. Passive income because you took your time to write a product review that helps people make a decision.


14 Essential Qualities of a Great Leader

What Are the Characteristics of a Good Leader?

14 Essential Qualities of a Great Leader

Newsweek Expert Forum members share industry insights.

A business leader may be defined by the work their company does or the goals it accomplishes, but their individual status as a great leader comes down to the characteristics they possess that set them apart from others.

Leading a successful organization requires that leaders are able to effectively handle any circumstances the business may encounter, but this isn’t the only quality that matters. Below, 14 members of Newsweek Expert Forum each share one characteristic that is critical in a great leader and how that trait influences their ability to effectively lead.


When a leader exhibits grit, you witness a person who is driven by passion and perseverance. These leaders tend to set goals and follow through. These behaviors set great examples for those around them and naturally leads to a significant level of respect for the leader. When you are respected, your exemplary behavior will encourage your team to trust you as a leader. – Cynthia Salarizadeh, House of Saka, Inc.

Great leaders know how to create safe spaces where their team members can share ideas and honest feedback. Collaborative environments are breeding grounds for productivity in the workplace. When team members feel heard and valued, they become vested. This can have a positive impact on the bottom line in so many ways. – Monique Caradine-Kitchens, OverFlow Enterprises LLC

What is leadership?

Though some people think leadership is about ordering people around, it’s really about being a source of empowerment for others so they can achieve success for themselves and for the organization. It’s also about being able to make decisions in favor of the bigger picture or the organization’s goals, rather than for your own gain.

Anyone can call themselves a leader. But to make an impact on your organization or your team, you need to learn a few essential leadership qualities. If you can start living out these characteristics, you’ll see your career grow and your team thrive.

1. Drive

2. Resilience

It’s okay to feel frustrated sometimes, but good leaders work on their mental fitness continuously and push forward despite the hardship. In fact, they often take pleasure in overcoming obstacles through creative problem-solving.


3. Integrity

“The supreme quality for leadership is unquestionably integrity. Without it, no real success is possible, whether it is on a section gang, a football field, in an army, or in an office.” — Dwight D. Eisenhower

4. A desire to learn

5. Self-awareness

One of the most important leadership qualities is humility . Good leaders understand their strengths and work to improve their weaknesses. Self-awareness can also help a leader develop a leadership style that fits their personality.

6. Confidence

Leaders have to make big decisions, and these decisions often come with big risks. It can scary being a leader because when you’re the one taking the risk, you’ll also probably shoulder the blame if things go wrong. But that’s just part of the gig.

Moreover, there are always people who disagree with the leader’s decisions. While it’s important to listen to other viewpoints, a leader can’t back down in the face of criticism or conflict. They need to have the self-confidence to brush off the people who doubt them and trust their intuition when they know they’re making the right choice.


7. Positivity

8. Realism

9. Creativity

Creativity is about seeking the best solution, even when it’s not the typical one, and thinking on your feet when situations change. Plus, a creative leader doesn’t try to be the lone genius. Instead, they tap into the innovative potential of their people.

When an idea or plan isn’t working out, creative leaders also look for new ways to use resources and bring their teams together to develop innovative new perspectives and approaches to the problems they’re trying to solve.

10. Communication skills

Great leadership is all about communication . If you don’t have good communication skills, none of the other leadership qualities or characteristics on this list mean anything. You won’t be able to get through to the people you’re supposed to lead, and that will have detrimental effects on your team and your organization.

Clarity is especially important. According to the Predictive Index People Management Study, out of managers rated “bad” by their employees, 58% don’t communicate clear expectations. This can be immensely frustrating and disheartening for the whole team.


11. Listening skills

This can be a hard quality for leaders to develop because it’s sometimes at odds with other good leadership qualities. Strong leaders are confident and full of exciting ideas, which makes many of them prone to dominating the conversation.

12. Empathy

13. Decision-making

14. Strategic mindset

Leaders may be involved in tactics and operations to varying degrees. But they also need to know when to focus on strategy and entrust the small details to another member of the team.

15. An eye for talent

Part of leadership is choosing the right people for the job and then helping those people develop their own skills. A great leader can recognize and foster leadership traits even in the most junior members of the team.

Watch out for these negative leadership qualities

Sometimes the qualities of an excellent leader and a terrible one are surprisingly similar. If you want to evolve into a better leader yourself or help develop one on your team, you’ll need to pay close attention to certain traits.

Let’s say someone appears to have many essential leadership qualities. They’re confident, great at delegating, and wonderful at execution. But if you take a closer look, you might see that this person intimidates their direct reports into doing their work for them, and then takes all the credit. This individual is clearly not fit for leadership — at least not until they learn to overcome these negative behaviors.

But what about within yourself? Maybe you think you’re ready for a promotion, yet your colleagues keep getting opportunities that aren’t offered to you. That could mean it’s time for some self-reflection. You may unknowingly have some bad habits that are preventing you from stepping into your full potential.

The good news is that we’re here to help with a list of negative leadership characteristics to watch out for. If you see one of these dispositions or qualities in yourself or your employees, it may be time for some self-development and inner work.

  • Lack of vision: Inadequate leaders can do a lot of the same things good leaders do. But the leader’s decisions need to have a purpose, such as driving the team closer to the business’s strategic goals. If there doesn’t seem to be a clear, easy-to-communicate vision behind what employees are asked to do, they’ll quickly lose trust in their boss.
  • Inability to produce results: It’s simple. No leader succeeds at everything all the time, but the excellent ones will have something to show for their efforts.
  • Uninspiring: If an individual can’t uplift, motivate, or inspire others, they’ll need to learn how before they can be a good leader. That’s because leadership isn’t something you do by yourself — it’s about the people you lead.
  • Overconfidence: A good leader is dauntless — they can confidently take on challenges. But poor leaders can have a lot of confidence and take risks, too. If they’re cocky, presumptuous, or arrogant, they have a lot to learn before becoming a leader.
  • Apathy: Too many people come to their jobs without feeling a sense of investment or ownership in their work. This can cause them to produce sloppy work and even have negative relationships with coworkers. This trait will be a major obstacle to anyone who wants to be a great leader.


Putting It All Together: The Characteristics of a Good Leader

While successful leaders may exhibit these 10 leadership qualities to varying degrees, all good leaders leverage at least some of these characteristics. Together, they make up the backbone of strong leadership across organizations, industries, and continents. Without these qualities, true leadership is impossible.

If you fear that you lack some of these characteristics of a good leader, don’t panic — there are ways for you to improve on your leadership capabilities, including all 10 of these core traits. At CCL, we believe that leadership is a skill that can be developed and that leaders are molded through experience, continued study, and adaptation.

In other words, you can strengthen any of these 10 characteristics of a good leader if you’re open to growth and you put in the time and effort towards self-improvement. Similarly, organizations can help their people hone these leadership qualities through development and real-world experiences.

It’s also essential to realize that leadership is a social process. It’s less about a strong or charismatic individual, and more about a group of people working collectively to achieve results together. If you demonstrate several of the characteristics of a good leader but fail to grasp this, chances are you won’t get very far on your own. You may be well-liked and respected, but it will be challenging to accomplish team or organizational goals.

Also, leadership isn’t a destination — it’s something that you’ll have to work at regularly throughout your career, regardless of what level you reach in your organization.

That’s why at CCL, we say that leadership is a journey — different teams, projects, situations, and organizations will require you to apply these leadership characteristics in different ways throughout your career.


The Ultimate Guide On How To Write A Follow-Up Email

Follow Up Email: Best time to send a follow up emails.

How to write a follow up email

You’ve met with your prospect, chatted with them over the phone, or exchanged information over email — now, it’s time to send your follow-up email. Before you begin crafting your email, you must identify and clarify the end goal, or objective, of your message.

This way, you can incorporate a strong call-to-action (CTA) that makes your recipient want to get back to you so you can achieve your end goal (whether that’s a conversion, sale, building a stronger relationship with your recipient, etc.).

Information Needed

You might ask for your recipient to clarify a piece of information about their business and/ or pain points, get a status update on a deal you’re working with them on, or determine whether or not you made a sale. By clearly stating your need for the specific information you’re looking to obtain, you’ll provide them with clear directions on how they can respond to you in an efficient manner for both parties.

Meeting Request

Whether it’s to pick their brain, pitch a product or idea, ask for assistance, or receive feedback, there’s a chance you’re writing your follow-up email to request another meeting or conversation. In your email, you should provide detail about what you’re looking to discuss in the meeting, and why the discussion will be of value for your recipient (know how you can help your recipient).

Catch Up

If you haven’t spoken to a connection in a while, hear big news about them or their company, or learn they’ve achieved a major accomplishment, you’ll probably want to catch up with them and get the details directly from them about what happened. After all, these situations might change their need for assistance from you and your business.

For example, maybe their business has recently expanded and they’re finally in a place where they can afford your support or need your services now more than ever. That’s why catching up through a follow-up email can be so useful. Be sure to state what it is you’re hoping to catch up on specifically in your email to avoid a vague, or even lazy, sounding message — show your recipients how much you care about whatever it is you want to review with them.

Thank You

Saying “thank you” goes a long way. Although this type of follow-up doesn’t always warrant an immediate response, it leaves your recipients with a positive feeling about you and your brand. Showing gratitude is professional and it’s something people remember down the road — they might need to do business with you again in the future or refer you to a friend, colleague, or someone else in the industry.

As you can see, once you’ve determined the objective of your follow-up email, you can begin writing your note with a clear purpose. This way you can incorporate your CTA in a way that’s obvious and easy for your recipients to understand and act on. This includes responding with the information you’ve requested, scheduling a meeting time with you, catching up on what’s happened in their life — whether it’s businesses or personal — since you last spoke, or simply reading and acknowledging your thank you note.

By identifying and stating your objective in your follow-up email, you’ll be able to provide your recipients with a professional-sounding message and CTA that gives them some type immediate value (depending on your specific objective) and a way to act on it.

Let’s take a look at a follow-up email template with a clear objective so you can get a better idea of how to state your purpose and include a CTA for your recipients. This specific template falls under the “meeting request” category, but feel free to tailor this template to your specific goal and recipient.

If you would like to learn how other companies are dealing with challenges like yours, I would be happy to schedule a call. We could also talk a bit more about your challenges and determine whether or not I might be able to offer some help.

Mistakes made in polite follow-up emails and what to do instead

There are three common mistakes often made when writing polite follow-up emails. Let’s talk about each of these mistakes so you can avoid them when writing a polite follow-up email and what to do instead.

Mistake #1:
Using “follow-up” in the email subject line

When writing a polite follow-up email, most people tend to naturally use “follow-up” in the subject line. While this email is a follow-up, that subject line doesn’t add any value and will likely be ignored. It can also cause the reader to feel like you’re pointing blame because you didn’t answer, which doesn’t make the reader feel very good or interested in reading your email.

Instead, write a subject line that’s relevant to the topic or purpose of the email. To do this, ask yourself what the email is about or what you want them to do. Continue reading for polite follow-up email subject line examples.

Mistake #2:
Starting with “just following up” and not adding value

Another common mistake made when writing a polite follow-up email is starting with “just following up” and sending an email that doesn’t add any value. People are busy and don’t have time to read an email that they have to decipher the meaning of or what action is required.

Instead, when writing your polite follow-up email, focus on adding value. For example, give them options, share how you can help them solve their problem or what you can do for them, or add more details or context.

Mistake #3:
Not including a call to action

Instead, when writing a polite follow-up email, be clear about what you want the person to do after reading your email. Do you want them to reply? Call you back? Fill out a form? Be clear and specific so they know what you want them to do. You can do this while still being polite. Keep reading to see the polite follow-up email samples and learn how to incorporate this into your follow-up emails.

Mistake #4:
Not following up quickly

Instead of waiting 10+ days to follow up, consider sending a reminder sooner like 3 days. This ensures the recipient still has the topic and request fresh in their mind. If you wait too long, there is a chance they’ve already forgotten about your call to action and the steps you asked them to take. As an example, if you were a real estate agent, you know time is crucial! So it’s best to only wait a couple of days and send a polite and gentle reminder to either respond with a timeline or an assurance that the task was completed.

8 Polite follow-up email samples

Scenario 1:
Following up after meeting at a networking event

It was great meeting you at [name of event]! It was really interesting hearing about [something they mentioned they’re struggling with.]. I’d love to help you [problem you can solve] so you can [benefit they want to achieve].

Tip: Include an intro that triggers their memory. Include how you can add value by offering something that they want/need or solving a problem they have. Then finish with a call to action letting them know what you want them to do.

Scenario 2:
Following up after being introduced (ex. referral)

[Name of referrer] mentioned you’re looking for [a problem you can solve or service you can offer]. I’d love to chat about [problem they’re looking to solve] and how I can help you [benefit they want to get].

Tip: When following up in this scenario, be sure to let them know who referred you to them and what you can do for them. Focus on the value you can add and adding credibility such as your social media accounts or website portfolio. Be sure to finish by including a call to action for next steps.

Scenario 3:
Following up after a meeting or call to move to next steps in doing business together

It was great meeting you the other day and chatting about [something they mentioned they care about]. I’d love to get started on working on [project or deal you’re working towards] so you can [benefit they want].

Tip: Include something personal and give them context about who you are. People are often so busy that just seeing your name in their inbox may not be enough to remind them of who you are. Focus on adding value by reiterating a problem you can solve for them or benefit/goal you can help them achieve. Finish with a call to action telling them what you need them to do and why it’s important.

Scenario 4:
Following up after sending something that requires action and waiting to hear back

Tip: Keep the follow-up email brief. Ask if they’ve looked over the thing you sent them and if they have any questions to confirm they’ve received it and understand what’s needed. Finish by including a call to action about what you want them to do.

Scenario 5:
Following up after sending an invoice and haven’t received payment

Tip: Be brief but direct. Ask a question instead of pointing out the obvious that you haven’t received payment, for example asking to confirm they’ve received it and whether or not they have questions about it. Finish with a call to action telling them what you want them to do.

Scenario 6:
Following up after sending an estimate/quote

Have you had a chance to look over the quote I sent you [date you send the quote] for [project you’re working on]? Would love to get started on [project or service you’re providing] so you can [benefit they want].

Tip: Be brief and ask a question instead of saying you’re just following up on the invoice. Remind them of the value you can add or problem you can solve to emphasize what’s in it for them. Finish with a call to action by being clear on what they should do next.

Scenario 7:
Following up after asking someone to do something and no response

Have you had a chance to [work you’ve asked them to do]? Once I get [work you’ve asked them to do] then I can [next steps and benefit that they care about].

Tip: Be brief. Be polite by asking if they’ve looked it over rather than accuse or point out that you haven’t received it yet. Add value by giving them context for the urgency if needed or urgency about the next steps. Finish with a call to action so they know what you want them to do and why it’s important.

Scenario 8:
Following up after no response from the last email

Tip: When you’ve followed up and had no previous response, be brief and ask them why, while making it easy for them to answer by giving them options. Finish with a call to action letting them know what you want them to do.


Hopefully, you find these polite follow-up email samples helpful when writing your own follow-up emails. The main things to keep in mind when writing a polite follow-up email is to be brief, focus on adding value, and include a call to action. If you follow these tips you can avoid wasted time sending follow-ups that don’t get responses and start getting answers!

Last Thoughts on Follow-Up Emails

There are various scenarios in which you could use email marketing without a follow-up strategy and still get replies. You could, but why would you? The follow-up is a huge part of what makes email the king of customer acquisition and retention. Following the steps above can help give you the best shot at getting prospect replies.

How many follow-up emails should I send?

There is no magic number of follow-ups that will get your foot in the door with a prospect. However, it’s generally considered that more than five follow-ups is the bare minimum you should do, and up to around 10-12 in total.

How long should I wait to send a follow up email?

The problem with follow-ups is that you don’t want to follow up too soon, nor do you want to follow up too late. Sales professionals differ in terms of their ideal duration number, ranging anywhere from three days to a week or two. An effective strategy should center around your specific sales cycle – starting with a couple days between touchpoints before extending to longer durations (1-2 weeks) in the subsequent follow-ups.

Can I automate my follow-ups?

Where can I find examples of follow-up emails?


Job Application Forms (2)

How to complete a job application

Submitting a job application is often the first contact you have with a potential employer, so you better make a good impression. Knowing what to write and what the hiring manager is looking for will help you to submit an application that gets you an interview. There are several important steps that you should follow when completing your job application. You should:

Reading the job application may seem like an obvious step but people frequently skip it. Even if you scanned the job description before you decided to apply, it is still a good idea to go back and read it a couple of more times to make sure you did not miss any details. Employers typically receive hundreds of applications for a position. One of the most common methods they will use to narrow the applicant pool is to eliminate anyone who they think did not read the job description or requirements.

Many employers also use something known as an applicant tracking system (ATS). This is an automated system that can be fine-tuned to reject applications that are missing information or do not have the right keywords. Even though you may not be able to completely predict what the ATS is looking for, you can still advance your application in the system by making sure to include the correct information.

Follow the instructions

Sometimes a field calls for a full paragraph, a couple of sentences or just a “yes” or “no.” There are also fields that require you to spend some time answering in-depth questions. Regardless of what the specific questions require, make sure you are answering them correctly. Read the question a couple of times to make sure you understand and take some time to formulate a thorough answer.

There are employers who ask a variety of types of questions, including character, behavioral and hypothetical. If you want to increase your chances of success, you need to respond to these questions effectively and accurately. Not all applications will include long answer questions, but it never hurts to adhere closely to the instructions. Taking care while filling out the information demonstrates to an employer that you are a worthy candidate and invested in the hiring process.

By Type (2)

Part I. Personal Information

(1) Applicant Name. The Job Applicant, who will submit this application, will need to be identified at the beginning of this process. His or her name is expected in the standard presentation of “First,” “Middle,” and “Last” where requested.

(3) Address. The Job Applicant’s residential address must be distributed to the next area. Two lines are provided for this purpose. It is inadvisable to use a P.O. Box address unless absolutely necessary. Most if not all Employers will need the home address of each potential Employee to support a background check.

(5) Telephone Number. Many potential Employers will contact the Applicant by telephone for important matters, questions, or decisions. The Job Applicant’s cell phone and/or home phone number(s) should be displayed with his or her other contact information.

(6) Social Security Number. A generally accepted and extremely reliable means of verifying one’s identity is his or her social security number. Therefore, a specific area has been reserved for the Job Applicant’s social security number to be displayed.

(8) Desired Pay. The pay rate that is expected by the Job Applicant can be defined as a dollar amount paid by the hour or a set yearly salary. The production of this information should be made as a dollar amount followed by either the “Hour” or “Salary” checkbox selected.

(10) Employment Status Sought. It should be indicated whether the Job Applicant seeks “Full-Time,” “Part-Time,” or “Seasonal” employment. If the Job Applicant is flexible, then any combination of these checkboxes can be selected so long as it matches the Job Applicant’s intention.

Part II – Employment Eligibility

(11) Legal Eligibility To Work. The ability to legally work in the United States should be one of the Job Applicant’s qualities. If so, the “Yes” box should be marked or selected. Otherwise, if the Job Applicant is unable to legally work in the United States (i.e. he or she may require Sponsorship), the “No” box should be selected.

(12) Previous History With Employer. The “Yes” box should be selected if the Job Applicant has worked for the Employer accepting this application. If not, then the “No” box should be marked. Bear in mind that if the Job Applicant has worked for this Employer before then a production of the first calendar date and the last calendar date of his or her term of employment with this Employer must be included in this section.

(13) Criminal Status. The criminal history of the Job Applicant will need to be established. If he or she has never been convicted of a (felony) crime then the “No” box must be chosen. If not, then the “Yes” box should be checkmarked or selected and a discussion of the nature of the conviction on the circumstances that led to the conviction as well as its result will need to be documented.

Part III – Education

(14) High School. A brief history of the Job Applicant’s academic history is required for this application. Thus, the name of the high school that he or she attended should be supplied along with the city and state where it is located.

(16) Completion Status. The “Yes” box should be marked if the Job Applicant graduated from high school and the degree he or she earned should be dispensed. If the Job Applicant did not graduate high school then the “No” box should be marked.

(19) Degree Status. If the Job Applicant is a College graduate, then the box labeled “Yes” must be selected and the degree he or she earned should be selected. Otherwise, if he or she did not earn a degree, then the “No” box must be marked.

(20) Other Educational Facilities Or Courses. A record of any other type of education attained by the Job Applicant should be included. For instance, if the Job Applicant attended a trade school, the name of the school along with the city, state, the dates attended, and the degree or certification obtained by the Job Applicant should be dispensed for review.

How to format an application letter

1. Use a professional format

A job application letter should be more professional than a thank-you card or an email to a coworker or friend. The alignment of the document should include single spacing, one-inch margins and left alignment. It’s best to use a professional and traditional font, such as Times New Roman, in a size from 10 to 12 points. Try to keep your job application letter to one page. When a hiring manager reviews your job application letter, they will get their first impression of you as a potential employee, so take time to format it professionally and keep it concise.

2. Create the heading

Use a formal business heading for your job application letter. The heading should include your name and contact information, the date and the company name and address. If you send your job application letter via email, you can eliminate your name and contact information from the header and put it at the bottom of the email after the signature instead.

3. Address the letter to the hiring manager

In your research, try to find the name of the person reviewing applications for the job. Address your letter to this person with a common business greeting, such as “Dear Mr./Ms.” and their last name. If you’re unable to find their preferred gender pronouns (she/her, them/they) of the individual reviewing your application, you can use “Dear [first and last name]” or “Dear Hiring Manager.”


How to write a good email

Image titled Write an Email Step 23

How to write a good email

Even though there are a multiple communication modes, email is still considered the most reliable and formal mode of communication. Unlike social media platforms or chat applications, email is universal. This makes email one of the most preferred communication tools, for work. With more and more organizations adapting to hybrid mode, where some employees work from distributed remote offices and some of the employees work from their homes, email conversations have increased manyfold. While chat, comments in team collaboration software can be to the point and a bit informal, business email is still considered formal and elaborate. It is one of the most important asynchronous modes of communication. The recipients can receive the email, read it, understand it and then respond to the email.

How to write an email

A well-drafted email with a neat structure provides the reader an understanding of what you are trying to convey and the details that they need to respond with. While writing an email is an art, it can be perfected with practice. Some of the best practices in drafting a perfect email – the one that the recipient doesn’t miss among the heap – are listed below:

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Improving your email writing skills in English

The best way to learn how to write English language emails is to read (and write) as many emails as possible. Check out samples online, sign-up to mailing lists, or read back through your inbox to identify English email examples you like.

To improve your email writing skills in English, one great approach is to keep a list of phrases you like and want to use. Over time, you’ll find this helps you understand the building blocks of perfect English emails and improves your vocabulary as well as grammar skills.You can also build a bank of email templates that you can use to save time when writing emails in English language. This resource can help you identify successful (and unsuccessful) emails, helping you develop your own style of writing formal email English.

Lastly, we must tooth our own horn. Flowrite’s blog features dozens and dozens of articles on how to write formal and professional emails in English. They cover all the aspects of daily communication needed in various jobs and can help you become more productive at work and your personal life.

However, that not all. Our AI writing assistant can help you to communicate with confidence by turning short instruction into ready-to-send emails in perfect English. If you don’t believe us, check out the example of Flowrite in action below. As you can see it can be as easy as click of a button.

We hope that this blog post has helped you to learn how to write emails in English. If you found it helpful, we suggest that you bookmark this page to refresh your memory in case you ever have doubts about grammar, etiquette, phrases or format of email English. To relief yourself from any doubts make sure to try Flowrite and start to supercharge your daily communications.