Negative space / hidden meaning logo style
Eye4Photography needs a new logo
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The swoosh, the golden arches, the bitten apple — while symbolism is often the first element of branding that comes to mind, it’s also just one aspect. Consider what a potential customer might see when doing business with you — signage, a reception desk, vehicle graphics, uniforms, carrier bags, invoices, receipts, social media profiles, right down to the style of photography and the typefaces used in your marketing literature.
The design of these items should reflect the quality of what you sell, otherwise there’s a disconnect between what people see and the impression you want to give. A thoughtfully designed visual identity is an investment that, when combined with an excellent product or service, pays off year after year, and plays an important role in helping to turn potential buyers into loyal customers.
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Unveiling the insignia on Friday, Mr Trump tweeted: “After consultation with our Great Military Leaders, designers, and others, I am pleased to present the new logo for the United States Space Force, the Sixth Branch of our Magnificent Military!”
But others online insisted the logo was really based on the US Air Force One.