Digital Marketing: Key Benefits of Facebook Ads
SPICY NUGGET
Facebook Ads will significantly help grow your business. The Facebook Ads Manager tool is not intuitive however, and it takes skill and diligent testing to make it lucrative.
— Adam A. Sene, CEO
As a Facebook user, you’ve probably experienced seeing ads on your personal feed that were annoying or not appropriate for you, right? Yet, you kept on seeing them. They just won’t go away, and herein lies one of the key benefits of Facebook ads: they work. (W hen they are targeted correctly .)
On the other hand, if you‘ve ever searched online for a product you wanted (say, a new Trek Bicycle) only to later see an ad offering you a great discount on Trek Bicycles the next time you visit Facebook, you probably wouldn’t have the same reaction as above. In fact, you might be be quite pleased. That’s just part of the magic of a correctly targeted Facebook ad in a digital marketing campaign.
1. Targeting options
Facebook’s most potent benefit is perhaps the detailed targeting it offers you. Targeting allows you to efficiently spend your ad budget by breaking an audience down with factors such as demographics like age or location, ads they’ve clicked on, pages they engage with and even the mobile device that they use.
Using this data, you can pinpoint who to show your ads to. And, equally as necessary, who you DON’T want to see your ads. By targeting the right people, you’ll get higher conversions and more qualified leads.
With targeting, you can send specific ads to customers at different stages of the marketing funnel. For example, advertising a whitepaper or blog post to people who are likely to be at the top of the funnel. Then, as they go further down the funnel, you can advertise offers and products directly with much more success.
How to use Workplace
Workplace has been on the market for a few years and has seen rapid adoption by organizations of all sizes worldwide. According to Meta, more than 30,000 companies use Workplace as their internal team collaboration tool.
Think of Workplace as a supercharged company intranet. It’s designed to look and feel similar to Facebook, making it straightforward for employees to use. The familiar central News Feed is the tool’s primary hub.
- One-on-one video calls or instant messages via the system’s Work Chat
- Project- or department-based groups to centralize communication and facilitate collaboration
- Business application integrations – such as Microsoft Office and Dropbox – that allow users to share presentations, files, and images within Workplace, and make live edits to documents
- External team collaboration, which is great for organizations that partner with outside companies on deliverables
- Livestreaming video capabilities, which are helpful to companies with remote or traveling teams, as you can easily share meetings and announcements with employees at the click of a button
- Video conferencing platforms and collaboration tools (for example, integrating with BlueJeans lets users join meetings from a phone, laptop or tablet while they’re on the move)
Getting started with Workplace
- Activate and set up your profile.Activate your profile through email or an access code. If you receive an email to join Workplace, click the link and follow the instructions to set up your profile. If your employer gave you an access code, go to Workplace.com and create your account using the code.
- Download the Workplace and Workplace Chat apps. These apps allow you to stay in contact with your teams and be notified of any important updates. Download these apps on iOS and Android devices.
- Join and create groups. Workplace groups foster communication between work teams. When creating a group, you should determine the purpose and privacy setting.
- Communicate through chat. If you want to communicate with someone faster and in real time, the Chat feature will be more beneficial than posting to the group.
- Manage your notifications. You can change your notification settings to ensure you’re getting the ones you need most while muting the ones you may not need to see.
1. Respond to messages.
Messenger is a tool and customers expect you to use it. In fact, the company tracks your Pages’ response rates and times so customers know how quickly they can expect an answer. Messenger is attractive to customers because they expect a fast response, and many people are more comfortable with live chatting than calling.
Facebook recently announced an effort to merge the messaging tools on Facebook, Instagram and WhatsApp. This move emphasizes the importance of using Messenger and these other tools to communicate with customers and answer questions from your followers.
2. Use analytics to determine the success of your campaigns.
Facebook Audience Network is a free analytics tool. It shows data on actions taken, Page views, the number of people you’ve reached and the number of post engagements. This information can help you measure the effectiveness of your social campaigns so you can decide how to improve your posts.
3. Use publishing tools and schedule future posts.
Use Facebook publishing tools to schedule posts to go live in the future. You can also create videos, advertise your business, promote an event, make an offer, write a note and post job applications on your Facebook Page.
It’s crucial to post regularly – at least twice a week. If you find that you’re spending too much time on Facebook each day, try a third-party social media management tool – such as Hootsuite or Buffer. While creating and scheduling multiple posts takes time upfront, it saves you time in the long run.
4. Know your target audience.
Facebook has excellent targeting tools. When promoting a post, you can target specific demographics, locations and interest groups. To have successful ads, you need to know your target audience and use Facebook’s targeting tools to reach those potential customers.
5. Be personable, not just promotional.
Even though you’ve created a Facebook Page to connect with customers and ultimately make sales, your audience doesn’t want to see advertisements. Try to create personable and engaging Facebook posts.
6. Offer giveaways and contests.
It’s challenging to drive organic traffic on Facebook, but regularly running giveaways and contests help. Before you create a contest or giveaway, make sure you understand and follow the company’s rules, or you could get in legal trouble.
Did you know? There are laws and guidelines to follow when holding social media contests and sweepstakes. Check with the social media platform you’re using for specific rules.
7. Create and advertise events.
You can create events as a business on Facebook. Invite anyone to these events, and pay extra to promote them to a targeted audience. Events can be a fun way to engage your audience and turn them into customers.
8. Share relevant content from other sources.
It can be time-consuming to create and share only original content. Curating content from other sources can save time and effort. Networking with other sources can benefit you in other ways, and they may share your content in return.
9. Converse with your audience.
Don’t publish a post and then not open Facebook for a week. Create and share posts to engage with your audience. Respond to comments, questions and concerns. If you’re having conversations with your followers, they’re more likely to become your customers.
Tip: If you’re looking to track all engagement you have with your customers, consider buying CRM software for your business.
10. Highlight business milestones.
Highlight company milestones and celebrate anniversaries on Facebook. These posts usually engage your audience and will make you seem more personable. If you’re offering special promotions for milestones or anniversaries, promote them on your Page as well.
Sources:
https://edenads.com/digital-marketing-benefits-facebook-ads/
https://thesocialshepherd.com/blog/are-facebook-ads-worth
https://www.businessnewsdaily.com/7761-facebook-business-guide.html