YouTube Ads is one of the best ways to get high-quality webinar registrations.
In this post, I’ll show you how to get thousands of registrations for your webinars using YouTube Ads.
I’m going to walk you through the process step-by-step so you can get started right away.
You’re going to learn:
– How to set up your YouTube Ads account
– What YouTube Ads are and how they work
– Why you should use YouTube Ads to promote your webinar
– Step by step instructions on how to create your first YouTube Ads campaign
– The best webinar registration tools you can use
– And much more!
Ready to get started? Let’s get started…
How to Set Up Your YouTube Ads Account
If you haven’t already, make sure you have a Google AdWords account. Google AdWords is the platform that YouTube Ads is built on, so you need to have an account in order to use the platform. To get started, click on the “Get Started” button in the top right-hand corner of the page. On the next page, click “Create AdWords Account” and follow the instructions. Once you’ve created your account, log in and click on “My Ads” on the left-hand side of the screen. Here, you can see all of your ads and campaigns. Click on the blue “+” icon to create a new campaign. Name your campaign and select the type of ads you want to run. For this example, I want to promote a webinar, so I selected “Video.” You can also select “Display,” “Mobile,’ or “Social.“
What YouTube Ads Are and How They Work
Now that you have your campaign set up, you need a video to promote. A video is the only type of ad you can run on YouTube. This is because YouTube is a video platform, not a search engine. In order to get people to watch your video, you have to have a video. When someone clicks on your ad, they will be taken to your YouTube channel. From there, they can click on your video and watch it. If they like what they see, they might want to register for your upcoming webinar. The more people who watch your videos, the more people you will get to sign up for your event. So, how do you create a video? Well, that depends on what type of video you want.
There are two types of videos you can create on YouTube:
– Videos that are hosted on YouTube
– Videos that are uploaded to YouTube from your computer
Let me show you the difference between the two.
First, let me tell you about hosted videos. Hosted videos are videos that you upload to YouTube and then share with the world. They can be anything from a funny video to a how-to tutorial.
As long as you have the rights to the video, it can be hosted on your channel and shared with anyone who wants to watch. But, if you want your video to be seen by as many people as possible, you should upload it to YouTube instead of hosting it on your own site. Why? Because YouTube is the second largest search engine in the world, so your video will have a much better chance of being seen by a lot of people if you upload it there.
Another reason to upload your videos to YouTube is that you will be able to create custom audiences for your ads. Custom audiences allow you to target specific groups of people who you think will be interested in your content. That way, when you run your ads, you only pay for the people who are most likely to be interested.
Now, let’s talk about how to upload a video from your PC.
Before you do that, you will need to make sure that your computer has the latest version of the Google Chrome web browser. Chrome is the default web browser for YouTube, so if you don’t have it installed on your computer, you won’t have access to the YouTube uploader. Next, open Google Chrome and go to www.youtube.com. At the top of the browser, click the three dots in the upper-right corner. Select “More Tools” from the drop-down menu. Then, scroll down to the bottom of the menu and click the button that says “Downloads” to download the Chrome extension.
After you have downloaded the extension, go back to your web browser and open a new tab. Install the extension and open the Youtube video uploader by clicking the icon that looks like a video camera.
Enter the URL of your video in the box that says, “Enter video URL:” Then, click upload. Your video should now be uploaded to your channel on YouTube!
Why You Should Use YouTube Ads To Promote Your Webinars
As I mentioned earlier, the best way to get webinar sign-ups is to use YouTube to promote them.
YouTube is the most popular video platform on the planet, so it makes sense to use it to promote your webinars. Not only that, but YouTube ads are one of the most cost-effective ways to advertise on the web. You only pay when someone watches your ad. And, since YouTube is such a popular platform, your ad will get a lot more views than it would if you were promoting your webinar on Facebook or Twitter. Plus, you get to target your audience, which is a huge advantage. With Facebook and Twitter, you are only able to target people who have already liked your page or followed you on Twitter, respectively. However, with YouTube, your audience can be as broad or as narrow as you want it to be.
How To Set Up Your First YouTube Ad
To set up your first YouTube ad, follow these steps:
1. Log in to your Google AdWords account.
To do this, click on the “AdWords” logo in the top-left corner of your screen and log in with your email address and password. (If you don’t have a Google account, click here to create one.) When you are logged in, go to “Tools” in the menu on the top left of the page. Click on “Campaigns.” Click “Create a new campaign” on the left-hand side of the screen. Give your campaign a name and select “YouTube” as the type of campaign. Once you have created your campaign, click “Next” at the bottom-right of the window. On the next screen, enter the name of your channel in the text box and select the category that best describes your content (e.g., “Business,” “Marketing,” etc. ). If you want, you can also add a description of your content here. Finally, select the amount of money you want to spend on your campaign and click ‘Create.’
2. Create a new ad group.
This is the group of ads that will appear on your YouTube channel.
In order to create an ad group, follow the same steps as you did to create a campaign, but instead of selecting ‘YouTube’ as the campaign type, select ‘Ad group’ from the list of campaign types. Create your ad group by entering a name for it and then clicking ‘Next’ at the end of the process.
3. Create your first ad
To create your first video ad, go through the same process that you did when you created your first campaign, except this time, choose ‘Video ad’ instead of ‘Campaign’ when you select your campaign type.
The next screen will ask you to enter the title of your ad, the description, and the URL to your video.
4. Set your budget
Now that you have a campaign and ad group set up, it’s time to set your budget. For the purposes of this tutorial, we are going to set a budget of $5 per day.
5. Choose your target audience
To choose the audience that you want your ads to appear in, you’ll need to go to the ‘Audiences’ section of the AdWords interface.
6. Select the audience you want
To select the audience to which your ads will be targeted, click in the search bar and type “audience” into the search box.
7. Click ‘Search’ and wait for the results to appear.
8. Scroll down the list until you find your audience and click on it.
9. You should now see a list of all the people in your audience.
10. If you want the ad to appear on YouTube, make sure that the box next to the audience name is checked.
11. Make sure that your budget is set to $5.
12. Hit ‘Save’ to save your changes.
13. Go back to the ad group that you created in Step 2.
14. Under ‘Budget,’ click on ‘Daily budget’.
15. Enter $5 into the box and click save.