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Proofreading Methods

That means you ll have to change it, unless you can truthfully say it was perfect before stating the proofreading stage.

Proofreading Methods

Before publication, proofreading is the final and most crucial stage of the editing process. Additionally, it focuses on re-examining correct use of language, mistakes in grammar, misspellings, punctuation errors, and formats. It is the final touch needed to ensure a business document is correct, consistent, and professional. You should only proofread after you have completed all of your other editing procedures.

Whether you are writing a magazine article, a college essay, or an email to a client, ensuring that your text is free of mistakes is essential. The spell checker helps, but it is far from foolproof. That is where proofreading comes in.

Girl proofreading on a computer

Maximum Concentration

If you are going to spot mistakes, then you need extreme concentration. That means getting rid of distractions and potential interruptions. Find a really quiet place to work, switch off the cell phone, turn off the television or radio, avoid company, and stay away from the email.

Put it on paper/Read out loud

Printing out a copy of your writing will be helpful because people read differently on screen and on paper. When you carefully read aloud from something dimmer than the screen your eyes must have been accustomed to, it is easier to spot mistakes because of the fresh look the paper creates in your mind.

Watch out for Homonyms

Homonyms are words that share the same spelling or pronunciation but have different meanings and origins. Switching ‘accept’ with ‘except’ or ‘dyeing’ with ‘dying’ or ‘Heroin’ with ‘Heroine’ could be disastrous by meaning something completely different and out of context, so it is important to pay close attention to them.

Watch Out for Contractions and Apostrophes

People often mix ‘they’re’ with ‘their’, ‘its’ with ‘it’s’, ‘your’ with ‘you’re’. Simple mistakes like this can really hurt the credibility of your texts. Additionally, remember that the apostrophes are never used to form plurals.

Check Punctuation

Punctuation marks are often neglected in the process of focusing on the words. This is good, but without the appropriate use of spacing, capitalized words, or conventional signs that aids understanding, your writing may be read incorrectly.

Read it backward

When writing we unknowingly become blind to our own mistakes since the brain automatically “corrects” wrong words inside sentences. The text should be read backward to break this pattern, word by word.

Take some days off

It is hard to edit or proofread a paper that you have just finished writing because it is still very familiar, and you tend to skip over a lot of errors. Put the paper aside for a few hours, or days, or even weeks. Go for a run. Take a trip to the beach. Clear your head of what you have written so you can take a fresh look at the paper and see what is really on the page.

Sharing to a different reader

An entirely different reader who is reading your writing for the first time reads with completely fresh eyes and a clearer mind to take in the new content.

Proofreading for only one error at a time

Proofreading requires delicate attention. If you try to identify and revise too many errors at once, you risk losing focus and your proofreading will be less effective. It is easier to catch grammatical errors if you are not checking punctuation and spellings at the same time.

In conclusion, maximum concentration, taking some days off, sharing to a different reader, reading backward, checking punctuation, watching out for homonyms, watching out for contractions and apostrophes are the major methods that ensure smooth proofreading.

Maximum Concentration

If you are going to spot mistakes, then you need extreme concentration. That means getting rid of distractions and potential interruptions. Find a really quiet place to work, switch off the cell phone, turn off the television or radio, avoid company, and stay away from the email.

Printing out a copy of your writing will be helpful because people read differently on screen and on paper. When you carefully read aloud from something dimmer than the screen your eyes must have been accustomed to, it is easier to spot mistakes because of the fresh look the paper creates in your mind.

Stylistic Consistency

14 Get someone else to read your document Once you think your document is perfect get someone else to read it and ask them to list all the mistakes and bad language choices. Capitalization is another key stylistic element in your writing with the wrong usage of which the message in your piece can mean something entirely different from what you intended.

Also, most of these proofreading techniques need plenty of time for you to carry them out fully. They should not be rushed, for them to have a full effect on your writing.


Finance Dissertation Topics Examples List (37 Ideas) For Research Students

Changes in Investor Attention and the Cross-Section of Stock Returns Evidence from Thomson Reuters and Google Trends MSc, A.


Finance Dissertation Topics Examples List (37 Ideas) For Research Students

Before giving away a list of finance dissertation topics examples, let me give you a brief overview of what is finance. Finance can be described as the study of investments. It is a combination of two interrelated activities – how money is handled and the process of obtaining the funds required. In a brief way, […]

Finance dissertation topics examples

Before giving away a list of finance dissertation topics examples, let me give you a brief overview of what is finance.

Finance can be described as the study of investments. It is a combination of two interrelated activities – how money is handled and the process of obtaining the funds required. In a brief way, you can call it the science of money management. To operate smoothly, individuals, companies, and the government units are needed to have funds. To acquire that fund, the financial institution estimates the price of assets based on risk level involved along with the expected rate of return.

Finance Dissertation Topics Selection Areas

Students pursuing MBA with finance as major usually find it difficult to choose dissertation topics for MBA finance. Finance is a vast field and can be attached with banking and accounting as major subjects. That is why; students also search for dissertation topics in banking and finance and dissertation topics for accounting and finance. There are so many areas you can explore to create topics for your finance dissertation. We have generated a list of areas you can choose to make some good finance dissertation topics. The list follows;

  • Financial Management
  • Global Finance
  • Foreign Direct Investment
  • Investment Banking
  • Privatisation
  • Corporate Strategy
  • Risk Management
  • Finance Portfolios
  • Share Prices
  • Capital Investment
  • Financial Planning
  • Microfinance
  • CSR
  • Financial Crisis
  • Banking Industry

Finance Dissertation Topics Examples List

Either you are an undergraduate student, doing your MBA, or about to start your PhD; following finance dissertation topics examples can help you to make your own dissertation topic on finance.

Cognitive moral development theory and moral maturity of accounting and finance professionals.

Gender and development through western eyes: an analysis of microfinance as the west’s solution to third world women, poverty, and neoliberalism.

A multi-factor quadratic stochastic volatility model with applications in finance and insurance.

A quantitative study describing the impact of innovation-related investment and management performance on corporate financial returns.

American venture capital in a Post-American world: the role of firm resources and capabilities in U.S. Cross-border venture capital investment.

Approaches to efficient investment in nonpoint source pollution management — a municipal perspective.

Asset levels of service-based decision support system for municipal infrastructure investment.

Bank community development corporation investments in community economic development.

Barriers to credit and investment to minority business entrepreneurs: an investigation in the Rockford, Illinois, metropolitan statistical area.

Exploring opportunities and obstacles for foreign direct investment in Pakistan’s energy sector.

Effects of foreign direct investment on economic growth: a case study of Nigeria.

Can microfinance institutions reach the poorest of the poor and accomplish financial sustainability at the same time?

Access to finance for SMEs in the UK: how do SMEs meet their needs for finance at the start-up stage and beyond, given their exclusion from the capital markets?

Identifying and Quantifying High Probability Trading Strategies in the Foreign Exchange: Key Success Factors.

Optimizing the Supply Chain Finance in Banking for Increasing the Efficiency.

Advantages and Risks Associated with Portfolio Optimization: A Case Study of United Kingdom.

The Relationship Between Investor’s Sentiment and Stock Volatility: A Case Study of China and USA.

Impact of Trade Tariffs Imposed by European Union (Foreign Economies) on Pakistan’s Agriculture Exports.

Rationales for FDI and the Role of FDI in Enhancing Development in Third World Countries.

Microfinance in the Developing Country: The Awareness and the Impacts of its Financial Services to the Low Income Group – A Case Study of Malaysia.

Identifying and Quantifying High Probability Trading Strategies in the Foreign Exchange: Key Success Factors.

Influence of Industry and Firm Characteristics on the Capital Structure of Small Medium Enterprises: A Case Study of Hong Kong.

Maximizing the Supply Chain Finance in Banking for Increasing the Efficiency.

Effect of Capital Structure on the Stock Returns in the Petrochemical Industry: A Strategic Approach.

Can’t find any of the above-stated topics interesting? No problem, we don’t want you to leave our website empty-handed. If you have finance dissertation titles in mind and want someone to help you modify or unable to think of a topic of your interest at all, let us help you with it with our topic consultation service.

Latest Finance Dissertations

See also Eshani and Linainmaa 2019 The Inevitability of Momentum and Eshani and Linainmaa 2019 Factor Momentum and the Momentum Factor Gupta and Kelly 2019 Factor Momentum everywhere. This study will use the Gravity Model approach to find that language, border and distance play important role in attracting FDI inflows besides other economic and non-economic variables.

This research investigates the effects of source credibility and risk attitude on young millennials’ risk and benefit perceptions and purchase intentions toward GM foods.


Finance Dissertation Topics Examples List (37 Ideas) For Research Students

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How to Get Thousands Of High-Quality Webinar Registrations with YouTube Ads

YouTube Ads is one of the best ways to get high-quality webinar registrations.

In this post, I’ll show you how to get thousands of registrations for your webinars using YouTube Ads.

I’m going to walk you through the process step-by-step so you can get started right away.

You’re going to learn:

– How to set up your YouTube Ads account

– What YouTube Ads are and how they work

– Why you should use YouTube Ads to promote your webinar

– Step by step instructions on how to create your first YouTube Ads campaign

– The best webinar registration tools you can use

– And much more!

Ready to get started? Let’s get started…

How to Set Up Your YouTube Ads Account

If you haven’t already, make sure you have a Google AdWords account. Google AdWords is the platform that YouTube Ads is built on, so you need to have an account in order to use the platform. To get started, click on the “Get Started” button in the top right-hand corner of the page. On the next page, click “Create AdWords Account” and follow the instructions. Once you’ve created your account, log in and click on “My Ads” on the left-hand side of the screen. Here, you can see all of your ads and campaigns. Click on the blue “+” icon to create a new campaign. Name your campaign and select the type of ads you want to run. For this example, I want to promote a webinar, so I selected “Video.” You can also select “Display,” “Mobile,’ or “Social.“

What YouTube Ads Are and How They Work

Now that you have your campaign set up, you need a video to promote. A video is the only type of ad you can run on YouTube. This is because YouTube is a video platform, not a search engine. In order to get people to watch your video, you have to have a video. When someone clicks on your ad, they will be taken to your YouTube channel. From there, they can click on your video and watch it. If they like what they see, they might want to register for your upcoming webinar. The more people who watch your videos, the more people you will get to sign up for your event. So, how do you create a video? Well, that depends on what type of video you want.

There are two types of videos you can create on YouTube:

– Videos that are hosted on YouTube

– Videos that are uploaded to YouTube from your computer

Let me show you the difference between the two.

First, let me tell you about hosted videos. Hosted videos are videos that you upload to YouTube and then share with the world. They can be anything from a funny video to a how-to tutorial.

As long as you have the rights to the video, it can be hosted on your channel and shared with anyone who wants to watch. But, if you want your video to be seen by as many people as possible, you should upload it to YouTube instead of hosting it on your own site. Why? Because YouTube is the second largest search engine in the world, so your video will have a much better chance of being seen by a lot of people if you upload it there.

Another reason to upload your videos to YouTube is that you will be able to create custom audiences for your ads. Custom audiences allow you to target specific groups of people who you think will be interested in your content. That way, when you run your ads, you only pay for the people who are most likely to be interested.

Now, let’s talk about how to upload a video from your PC.

Before you do that, you will need to make sure that your computer has the latest version of the Google Chrome web browser. Chrome is the default web browser for YouTube, so if you don’t have it installed on your computer, you won’t have access to the YouTube uploader. Next, open Google Chrome and go to At the top of the browser, click the three dots in the upper-right corner. Select “More Tools” from the drop-down menu. Then, scroll down to the bottom of the menu and click the button that says “Downloads” to download the Chrome extension.

After you have downloaded the extension, go back to your web browser and open a new tab. Install the extension and open the Youtube video uploader by clicking the icon that looks like a video camera.

Enter the URL of your video in the box that says, “Enter video URL:” Then, click upload. Your video should now be uploaded to your channel on YouTube!

Why You Should Use YouTube Ads To Promote Your Webinars

As I mentioned earlier, the best way to get webinar sign-ups is to use YouTube to promote them.

YouTube is the most popular video platform on the planet, so it makes sense to use it to promote your webinars. Not only that, but YouTube ads are one of the most cost-effective ways to advertise on the web. You only pay when someone watches your ad. And, since YouTube is such a popular platform, your ad will get a lot more views than it would if you were promoting your webinar on Facebook or Twitter. Plus, you get to target your audience, which is a huge advantage. With Facebook and Twitter, you are only able to target people who have already liked your page or followed you on Twitter, respectively. However, with YouTube, your audience can be as broad or as narrow as you want it to be.

How To Set Up Your First YouTube Ad

To set up your first YouTube ad, follow these steps:

1. Log in to your Google AdWords account.

To do this, click on the “AdWords” logo in the top-left corner of your screen and log in with your email address and password. (If you don’t have a Google account, click here to create one.) When you are logged in, go to “Tools” in the menu on the top left of the page. Click on “Campaigns.” Click “Create a new campaign” on the left-hand side of the screen. Give your campaign a name and select “YouTube” as the type of campaign. Once you have created your campaign, click “Next” at the bottom-right of the window. On the next screen, enter the name of your channel in the text box and select the category that best describes your content (e.g., “Business,” “Marketing,” etc. ). If you want, you can also add a description of your content here. Finally, select the amount of money you want to spend on your campaign and click ‘Create.’

2. Create a new ad group.

This is the group of ads that will appear on your YouTube channel.

In order to create an ad group, follow the same steps as you did to create a campaign, but instead of selecting ‘YouTube’ as the campaign type, select ‘Ad group’ from the list of campaign types. Create your ad group by entering a name for it and then clicking ‘Next’ at the end of the process.

3. Create your first ad

To create your first video ad, go through the same process that you did when you created your first campaign, except this time, choose ‘Video ad’ instead of ‘Campaign’ when you select your campaign type.

The next screen will ask you to enter the title of your ad, the description, and the URL to your video.

4. Set your budget

Now that you have a campaign and ad group set up, it’s time to set your budget. For the purposes of this tutorial, we are going to set a budget of $5 per day.

5. Choose your target audience

To choose the audience that you want your ads to appear in, you’ll need to go to the ‘Audiences’ section of the AdWords interface.

6. Select the audience you want

To select the audience to which your ads will be targeted, click in the search bar and type “audience” into the search box.

7. Click ‘Search’ and wait for the results to appear.

8. Scroll down the list until you find your audience and click on it.

9. You should now see a list of all the people in your audience.

10. If you want the ad to appear on YouTube, make sure that the box next to the audience name is checked.

11. Make sure that your budget is set to $5.

12. Hit ‘Save’ to save your changes.

13. Go back to the ad group that you created in Step 2.

14. Under ‘Budget,’ click on ‘Daily budget’.

15. Enter $5 into the box and click save.

How to Write a Report: A Guide

What is a report?

In technical terms, the definition of a report is pretty vague: any account, spoken or written, of the matters concerning a particular topic. This could refer to anything from a courtroom testimony to a grade schooler’s book report.

Really, when people talk about “reports,” they’re usually referring to official documents outlining the facts of a topic, typically written by an expert on the subject or someone assigned to investigate it. There are different types of reports, explained in the next section, but they mostly fit this description.

Reports are closely related to essay writing , although there are some clear distinctions. While both rely on facts, essays add the personal opinions and arguments of the authors. Reports typically stick only to the facts, although they may include some of the author’s interpretation of these facts, most likely in the conclusion.

Moreover, reports are heavily organized, commonly with tables of contents and copious headings and subheadings. This makes it easier for readers to scan reports for the information they’re looking for. Essays, on the other hand, are meant to be read start to finish, not browsed for specific insights.

What is a thesis?

A thesis is a statement, theory, argument, proposal or proposition, which is put forward as a premise to be maintained or proved. It explains the stand someone takes on an issue and how the person intends to justify the stand. It is always better to pick a topic that will be able to render professional help, a topic that you will be happy to talk about with anybody, a topic you have personal interest and passion for, because when writing a thesis gets frustrating personal interest, happiness and passion coupled with the professional help it will be easier to write a great thesis (see you through the thesis). One has to source for a lot of information concerning the topic one is writing a thesis on in order to know the important question, because for you to take a good stand on an issue you have to study the evidence first.

  • A good thesis must solve an existing problem in the society, organisation, government among others.
  • A good thesis should be contestable, it should propose a point that is arguable which people can agree with or disagree.
  • It is specific, clear and focused.
  • A good thesis does not use general terms and abstractions.
  • The claims of a good thesis should be definable and arguable.
  • It anticipates the counter-arguments
  • It does not use unclear language
  • It avoids the first person. (“In my opinion”)
  • A strong thesis should be able to take a stand and not just taking a stand but should be able to justify the stand that is taken, so that the reader will be tempted to ask questions like how or why.
  • The thesis should be arguable, contestable, focused, specific, and clear. Make your thesis clear, strong and easy to find.
  • The conclusion of a thesis should be based on evidence.

Steps in writing a Thesis

  • First, think about good topics and theories that you can write before writing the thesis, then pick a topic. The topic or thesis statement is derived from a review of existing literature in the area of study that the researcher wants to explore. This route is taken when the unknowns in an area of study are not yet defined. Some areas of study have existing problems yearning to be solved and the drafting of the thesis topic or statement revolves around a selection of one of these problems.
  • Once you have a good thesis, put it down and draw an outline. The outline is like a map of the whole thesis and it covers more commonly the introduction, literature review, discussion of methodology, discussion of results and the thesis’ conclusions and recommendations. The outline might differ from one institution to another but the one described in the preceding sentence is what is more commonly obtainable. It is imperative at this point to note that the outline drew still requires other mini- outlines for each of the sections mentioned. The outlines and mini- outlines provide a graphical over- view of the whole project and can also be used in allocating the word- count for each section and sub- section based on the overall word- count requirement of the thesis(RE: write a thesis or writing a thesis).
  • Literature search. Remember to draw a good outline you need to do literature search to familiarize yourself with the concepts and the works of others. Similarly, to achieve this, you need to read as much material that contains necessary information as you can. There will always be a counter argument for everything so anticipate it because it will help shape your thesis. Read everything you can–academic research, trade literature, and information in the popular press and on the Internet(RE: write a thesis or writing a thesis).
  • After getting all the information you need, the knowledge you gathered should help in suggesting the aim of your thesis.

Remember; a thesis is not supposed to be a question or a list, thesis should specific and as clear as possible. The claims of a thesis should be definable and also arguable.

Structure of a Thesis

A conventional thesis has five chapters – chapter 1-5 which will be discussed in detail below. However, it is important to state that a thesis is not limited to any chapter or section as the case may be. In fact, a thesis can be five, six, seven or even eight chapters. What determines the number of chapters in a thesis includes institution rules/ guideline, researcher choice, supervisor choice, programme or educational level. In fact, most PhD thesis are usually more than 5 chapters(RE: write a thesis or writing a thesis).

The introduction: The introduction is the first section and it provides as the name implies an introduction to the thesis. The introduction contains such aspects as the background to the study which provides information on the topic in the context of what is happening in the world as related to the topic. It also discusses the relevance of the topic to society, policies formulated success and failure. The introduction also contains the statement of the problem which is essentially a succinct description of the problem that the thesis want to solve and what the trend will be if the problem is not solved. The concluding part of the statement of problem ends with an outline of the research questions. These are the questions which when answered helps in achieving the aim of the thesis. The third section is the outline of research objectives. Conventionally research objectives re a conversion the research questions into an active statement form. Other parts of the introduction are a discussion of hypotheses (if any), the significance of the study, delimitations, proposed methodology and a discussion of the structure of the study(RE: write a thesis or writing a thesis).

The main body includes the following; the literature review, methodology, research results and discussion of the result, the summary, conclusion and recommendations, the list of references and the appendices.

The literature review: The literature review is often the most voluminous aspects of a thesis because it reviews past empirical and theoretical literature about the problem being studied. This section starts by discussing the concepts relevant to the problem as indicated in the topic, the relationship between the concepts and what discoveries have being made on topic based on the choice of methodologies. The validity of the studies reviewed are questioned and findings are compared in order to get a comprehensive picture of the problem. The literature review also discusses the theories and theoretical frameworks that are relevant to the problem, the gaps that are evident in literature and how the thesis being written helps in resolving some of the gaps.

How to write a poem

Writing a poem isn’t the same as writing a short story , an essay, an email, or any other type of writing. While each of these other kinds of writing requires a unique approach, they all have one thing in common: they’re prose.

With poetry, going through the standard writing process can feel like a creativity killer. That doesn’t mean you should just sit down, scrawl out a poem, and call it a day. On the contrary, when you’re writing poetry, you might find that skipping one or more stages in the traditional writing process will help you be more creative.

Of course, you might also find that following the writing process helps you explore and organize your thoughts before you start to write. The usefulness of starting with brainstorming, then moving onto outlining, then starting to write only once you’ve got an outline varies from poet to poet and even poem to poem. Sometimes, inspiration strikes and the words just start flowing out of your mind and onto the page.

1 Decide what you want to write about

Unless you’ve been assigned to write a poem about a specific topic, the first step in writing a poem is determining a topic to write about. Look for inspiration around you, perhaps in nature, your community, current events, or the people in your life. Take notes on how different things make you feel and what they drive you to think about.

Freewriting can be a helpful exercise when you’re searching for the perfect topic to write a poem about. You can use a writing prompt as a jumping-off point for your freewriting or just jot down a word (or a few) and see where your mind guides your pen, stream-of-consciousness style.

2 Determine the best format for your topic

Your poem doesn’t have to adhere to any specific format, but choosing a format and sticking to it might be the way to go. By opting to write in a particular format, like a sonnet or a limerick, for example, you constrain your writing and force yourself to find a way to creatively express your theme while fitting that format’s constraints.

3 Explore words, rhymes, and rhythm

If you’ve decided to write your poem in a specific format, read other poems in that format to give yourself a template to follow. A specific rhythm or rhyme scheme can highlight themes and clever wordplay in your poem. For example, you might determine that a limerick is the most effective way to make your readers laugh at your satirical poem because the format feels like it has a built-in punchline.

4 Write the poem

Don’t expect to write something perfect on the first try. Instead, focus on getting your words out. Even if your lines don’t rhyme perfectly or you’ve got too many or too few syllables to fit the format you chose, write what’s on your mind. The theme your words are expressing is more important than the specific words themselves, and you can always revise your poem later.

5 Edit what you’ve written

Once you have a draft, the next step is to edit your poem. You don’t have to jump right from writing to editing—in fact, it’s better if you don’t. Give yourself a break. Then in a day or two, come back to your poem with a critical eye. By that, we mean read it again, taking note of any spots where you can replace a word with a stronger one, tighten your rhythm, make your imagery more vivid, or even remove words or stanzas that aren’t adding anything to the poem. When you do this, you might realize that the poem would work better in another form or that your poem would be stronger if it rhymed . . . or if it didn’t.

Reading your poem aloud can help you edit it more effectively because when you listen to it, you’ll hear the poem’s rhythm and quickly notice any spots where the rhythm doesn’t quite work. This can help you move words around or even completely restructure the poem.

If you’re comfortable sharing your poetry with others, have somebody else read your poem and give you feedback on ways you can improve it. You might even want to join a writing group, online or off, where you can workshop your poetry with other writers. Often, other people can spot strengths and weaknesses in your work that you might not have noticed because your perspective is too close to the poem. A more distanced perspective, as well as perspectives from readers and writers of different backgrounds, can offer up ways to make your writing stronger that you hadn’t considered before.


How to Write a Tour Guide Script that Wows Guests

write a premise

Naming your Guide

  • be easy to understand – use simple English and avoid using technical terms if possible
  • use active language rather than passive (‘Applying for a scholarship’, not ‘Scholarship applications’)
  • help users identify what action the content will help them complete – include a direct action so the user knows it will help them achieve their aim (‘Secure a place through clearing and adjustment’, not ‘Clearing and adjustment process’)
  • be clear who the content is for – place the Guide in context so the user recognises it as relevant to their need (‘Types of placements for undergraduate students’, not ‘Placements’)
  • be limited to 65 characters if possible so users can read it in entirety on search results

Title: Suspending your studies or leaving the University
Summary: What you need to do to suspend your studies, the process for coming back to University, and what to do if you want to leave your course.

Writing a summary for a specific audience

If your guide is for a specific audience (like postgraduate students or staff who are personal tutors), it’s important to make clear who it’s for in the summary. Some summaries may need to be more explicit than others, for example:

Title: Applying to university after a break in studying
Summary: If you are age 21 or over, you are defined as a mature student. Find out how to apply to an undergraduate course and the different routes into higher education.

This is especially important if you have separate content items which have a similar topic but different audiences, for example, one guide for how a pregnant student can get support and another for how staff should support them:

Title: Getting advice if you are pregnant while studying
Summary: How we can support you if you are student having a baby, or you have a young child.

Title: Actions staff should take to support a pregnant student
Summary: What academic staff should do when they learn a student is pregnant, including how to assess need and make necessary adjustments.

In some cases, referring to your audience in the third person may be the clearest option. This is fine for the summary, as it can make search results more helpful, however you should avoid using the third person in the rest of the guide.

How to provide tour commentary (step-by-step)

Any tour should start with opening remarks about what guests can look forward to. Earn guest’s attention by structuring your tour commentary in a way that puts their interests first.

1. Address important topics

Guests want to head into a tour feeling confident that a guide will deliver a memorable experience. With your approach, aim to be both informative and engaging with your guests from the get-go.

2. Bookend points of interest

Lead with the most commonly asked questions and topics that are featured in your tour listing. Consider mentioning whether food will be available and where guests can find washroom locations along the tour route.

You’ll also want to address anything that isn’t concrete, like whether they’ll have time to explore and photograph a famous landmark. Just like with GPS in your car, it’s much easier to know where to turn if you know the route plan.

3. Address any questions

After your pre-amble confirms the tour type, make space to connect conversationally with your guests. You can ask guests where they are from, the reason for this vacation and try to find out what people are most looking forward to seeing.

As a bonus, this minimizes potential disruptions halfway and provides good tour commentary. In addition, if there happens to be transportation for the bulk of the group, ensure you instill the importance of time management.

4. Showcase your enthusiasm

Charm and inspire guests before the tour kicks off, with your excitement for what’s to come. And while this may not be your first time providing this tour, trust that they will feed off your energy and excitement.

Picture yourself taking a moment to take in sweeping views or savour a tasty treat while on a food tour. These moments of acknowledgement let your guests know that they can carve out a few moments too.

5. Leave guests feeling inspired

You may already be a charismatic tour guide. Perhaps you’re delighting travelers with your wild and wondrous stories. But there’s always room for adding in a bit of variety into your daily routine and a fresh perspective for how you deliver guided tours. When guests wrap up a tour, your goal is for them to feel like they learned a little and had a lot of fun.

tour guide commentary

More Resources on How to Write a Book

Book Writing Tools and Programs

How to Write a Book Fast Articles

I shared above why I believe that first drafts should be written quickly, in just a few weeks. Still not sure? In the articles below, dozens of other writers share how they wrote fast first drafts, plus you’ll get all the tips and strategies they learned along the way.

How to Write a Book by Genre

How to Write a Book When Writing Is Hard

Let’s face it: writing is hard. Every single writer struggles at some point in their book. The important thing is not to quit. In the following articles, writers share how they persevered through the hard parts, and how you can too.

How to Write a Book With a Specific Style

Your book comes with its own unique quirks and challenges, especially if the story you’re telling is a series, or is told from multiple perspectives. Here’s how other writers have navigated these choices.

How to Write a Book and Publish It

Publishing Resources


25 Quotes To Inspire You To Focus On Yourself

50 Minimalism Quotes On Success

The 30 Most Inspiring Focus Quotes

We all know these situations in which we’re simply unable to pay attention. We give our very best, but it’s simply not possible to stop the mind from wandering off. Some of us start having vivid daydreams, while others diligently think about all the things they need to do. We engage in all kinds of exciting thoughts, but we don’t do what we’re actually supposed to do: Paying attention. We cannot help but lose focus, often without even realizing it. It prevents us from ever paying attention, which makes it incredibly difficult to focus on the task at hand. No one likes to admit it, but we all lose focus more often than we actually like to. Even the most ambitious among us know how incredibly difficult it is to maintain a high level of concentration, especially when tired or bored. A lack of focus can be quite a problem, which is why the following presents the most inspiring focus quotes to aid you in reestablishing a high level of focus.

The ability to focus can make or break your success in life. In fact, scientists consider the ability to establish mental focus as an important predictor of a person’s future success. It is perhaps one of the most important indicators, along with intelligence and GPA. We may be unable to increase intelligence, but we still can greatly increase our ability to focus.

Improving one’s mental focus, however, takes time and patience. There will be times when it’s quite a struggle to train one’s concentration. In these situations it can be tremendously helpful to have a couple of inspiring focus quotes at hand that help you to maintain your motivation. Similarly, whenever we lack the right mental focus it can be greatly beneficial to read the wise words of inspiring people who have managed to maintain a high level of concentration throughout the course of their lives.

Focus quotes

Unfortunately, many people largely underestimate the great power of a selection of wisely chosen quotes from some of the wisest men and women. However, you will quickly notice that the following focus quotes can greatly help you in overcoming mental sluggishness. Reading these quotes and reflecting on their meaning can help you to quickly reestablish the necessary willpower and perseverance to remain focused.

Paolo Coelho on knowing what you want

“Whenever you want to achieve something, keep your eyes open, concentrate and make sure you know exactly what it is you want. No one can hit their target with their eyes closed.”
Paulo Coelho

Focus quote

Whatever you do in life, make sure you have a clear goal. Otherwise, you might be wasting valuable time by spending your time in an undirected and unfocused manner. Knowing precisely what you want to achieve will help you to maintain a higher level of focus and motivation. It will also encourage you to do whatever it takes until your goal is accomplished. But if there’s no dream or vision that fuels all your actions, you are more likely to simply give up when the going gets tough.

50 Minimalism Quotes On Success

50 Minimalism Quotes On Success

Minimalism can be defined as a way of life in which you identify the essential and eliminate the rest. When you identify the things that are most important to you that will help you to focus by freeing up your time from the unnecessary aspects of your life, which in turn will allow you to hone in on those things that truly matter. More external things are usually associated with a higher level of success, however the greater the external clutter and desire, the further you get away from your true self. Fewer possessions equal greater mental clarity and focus. Minimalism is living with only those things you really need, those items that support your purpose and will allow you to live a truly rich life from within. May these Minimalism Quotes On Success inspire you to take action so that you may live your dreams.

20. “Minimalism is about an intentional search for happiness.” Melissa Camara Wilkins

Minimalism is about an intentional search for happiness

Minimalism is self-discipline

27. “This is the beautiful secret of minimalism: It may seem like it’s about stuff, but once you’ve cut through the clutter and adopted a new frame of mind, you learn that it’s barely about ‘the stuff’ at all.” Erica Layne

Time To Focus On Myself Quotes

Self-care is important, but it’s not enough. Too often we let other people’s needs override our own. You should make sure to take care of yourself mentally, emotionally, and physically in order to be your best self.

  • “This life is mine alone. So I have stopped asking people for directions to places they’ve never been.”- Glennon Doyle
  • “Your life is the fruit of your own doing. You have no one to blame but yourself.” – Joseph Campbell
  • “We just need to be kinder to ourselves. If we treated ourselves the way we treated our best friend, can you imagine how much better off we would be?” Meghan Markle
  • “One of the greatest regrets in life is being what others would want you to be, rather than being yourself.”- Shannon L Alder
  • “Whenever you want to achieve something, keep your eyes open, concentrate and make sure you know exactly what it is you want. No one can hit their target with their eyes closed.” ― Paulo Coelho
  • “Instead of focusing on how much you can accomplish, focus on how much you can absolutely love what you’re doing.” ― Leo Babauta
  • “It sometimes takes a state of solitude to bring to mind the real power of companionship.” ― Stephen Richards

Focus on yourself quote

  • “When you decide to put yourself first, you make a choice to live authentically. You can nurture yourself, which in turn gives back more to the world. As you become the priority, you start to make choices based on what is right for you at that moment, not what is right for the rest of the world.” – Michelle Zawaski
  • “Why is it hard to put yourself first? One thing many people don’t understand, because it is not often taught, is that to put your needs first “- Kate Fit
  • “If you don’t make the choices in your own life, then someone else is going to end up making them for you and they are not gonna be good.” — James Altucher
  • “If you want to have enough to give to others, you will need to take care of yourself first. A tree that refuses water and sunlight for itself can’t bear fruit for others.” — Emily Maroutian
  • “Don’t wait for a crisis to realize what matters most. Put yourself first right now. Because right now is all we have.” — Brittany Burgunder
  • “Self-care is not selfish. You cannot serve from an empty vessel.” – Eleanor Brown
  • “There is a reason flight attendants tell you to put your mask on first in an emergency…you cannot be important to anyone else if you are not first and foremost important to yourself. Appreciate and love yourself then use that to do the same for others. ” – Shelley K Wall
  • “You should endeavor to give your body what it needs to be healthy, your mind what it needs to be peaceful and focused, and your soul what it needs to feel content.” – Dedeker Winston

love yourself quotes

10 Focus On Yourself Short Quotes

  • “Your time is limited, don’t waste it living someone else’s life.” – Steve Jobs
  • “You can’t change the direction of the wind, but you can adjust your sails. – Jimmy Dean
  • “Be yourself; everyone else is already taken.” – Oscar Wilde
  • “The only way to do great work is to love what you do.” – Steve Jobs
  • “Talk to yourself like you would to someone you love.” – Brené Brown
  • “Life isn’t about finding yourself. Life is about creating yourself.” – George Bernard Shaw
  • “Never make someone a priority when all you are to them is an option.” – Maya Angelou.
  • “You were born to be real, not to be perfect.” – Ralph Marston
  • “Put yourself first and everyone benefits”- Jim Karas
  • “Your life is controlled by what you focus on.”- Tony Robbins.

10 Short Focus On yourself Quotes

Final thoughts

These focus on yourself quotes inspire and serve as a reminder of the importance of self-care and being your own best friend. Take time for yourself, do things that make you happy, and be proud of who you are. You are worth it!

25 Quotes To Inspire You To Focus On Yourself

Minimalism is asking why before you buy

25 Quotes To Inspire You To Focus On Yourself

25 Quotes To Inspire You To Focus On Yourself

My name is Asad Meah, I am the CEO & Founder of AwakenTheGreatnessWithin. I am a dreamchaser who has gained a wealth of knowledge in entrepreneurship and personal development over the past five years through self-education. My mission is to inspire millions of people to become entrepreneurs by awakening their minds to their greatness that resides within them.

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50 Minimalism Quotes On Success

50 Minimalism Quotes On Success

Minimalism can be defined as a way of life in which you identify the essential and eliminate the rest. When you identify the things that are most important to you that will help you to focus by freeing up your time from the unnecessary aspects of your life, which in turn will allow you to hone in on those things that truly matter. More external things are usually associated with a higher level of success, however the greater the external clutter and desire, the further you get away from your true self. Fewer possessions equal greater mental clarity and focus. Minimalism is living with only those things you really need, those items that support your purpose and will allow you to live a truly rich life from within. May these Minimalism Quotes On Success inspire you to take action so that you may live your dreams.

Inspirational focus on yourself quotes

Everyone has their path and contributions in life. Sometimes circumstances may make you feel low, but only you who have the power to go within and focus on what’s important to you. Here are some of the best quotes that inspire you to live your dreams.

  • Just look at yourself in the mirror and focus on what you need to do to get better.
  • The successful warrior is the average man with a laser-like focus.
  • To gain self-respect, you need to put yourself first.
  • Focus on you until the focus is on you.
  • Life isn’t about finding yourself. Life is about creating yourself.
  • What you focus on, you manifest.
  • Fall in love with taking care of yourself. Mind, body, and spirit.
  • The more you are like yourself, the less you are like anyone else, which makes you unique.
  • Stop feeling sorry for yourself, and you will be happy.
  • Be a witness, not a judge. Focus on yourself, not on others. Listen to your heart, not to the crowd.
  • Never make someone a priority when all you are to them is an option.
  • Talk to yourself like you would someone you love.
  • Always remember, your face determines your reality.
  • Life is short. Focus on what matters and let go of what doesn’t.
  • Everything in life is easier when you don’t concern yourself with what everybody else is doing.
  • Concentrate all your thoughts on the work at hand. The sun’s rays do not burn until brought to a focus.
  • Happiness is not something ready-made. It comes from your own actions.
  • Focus on yourself. Don’t get lost in other people.
  • Let people do what they need to do to make them happy. Mind your own business, and do what you need to do to make yourself happy.
  • You’re always with yourself, so you might as well enjoy the company.
  • Being selfish isn’t always a bad thing. Sometimes it just means that you know you have to focus on yourself to get to where you want to be.
  • Just look inside you, and you will realize that there is no competition, just life.
  • Be healthy and take care of yourself, but be happy with the beautiful things that make you, you.
  • The more you focus on yourself, the better you become.

Best focusing on myself quotes

Focusing on yourself should not be taken lightly. It helps you to ignore meaningless and irrelevant thoughts and concentrate on important things only. Check out some of the amazing focusings on me quotes that will help you avoid distraction or confusion from other people.

  • I don’t focus on what I’m up against. I focus on my goals, and I try to ignore the rest.
  • I focus on my goals, my growth, and my glow.
  • I believe the only thing that we really have control over is our attitude. If we focus on positive things in our lives and learn how to cope with all the surprises, we will be happier people.
  • I will focus on fixing myself first.
  • I must say it’s the greatest my spirits felt in a while.
  • The things that make me different are the things that make me, me.
  • I’m all about good vibes, big goals, amazing experiences, more happiness, less pain, healthy relationships, and staying focused on what matters.
  • It’s not your job to like me. it’s mine!
  • If my life is going to mean anything, I have to live it myself.
  • I am the only person in the world I should like to know thoroughly.
  • For me, I’ve learned that the best thing is to focus on the team you play for and yourself and what you need to do.
  • And now I’ll do what’s best for me.
  • The only thing I’m focused on right now is bettering myself.
  • Low self-esteem is like driving through life with your hand-break on.
  • In the journey of finding love, I focus on having a great relationship with myself first.
  • A man cannot be comfortable without his own approval.
  • I don’t focus on what I’m up against. I focus on my goals and I try to ignore the rest.
  • Owning our story and loving ourselves through that process is the bravest thing that we’ll ever do.
  • I think self-knowledge is a key to happiness. We can build happy lives only on the foundation of our own natures, our own values, and our own interests.
  • I’d rather have the whole world against me than my own soul.
  • This life is mine alone. So I have stopped asking people for directions to places they’ve never been.

Consider taking a break from social media.

Relax, I’m not gonna suggest that you delete all your apps. In fact, both Gersten and Maalouf agree that using social media can have major benefits. But if you find yourself scrolling for hours a day, it’s probably time to rethink your habits.

One easy way to limit your time on social media is to set phone alarms that remind you to shift your focus to yourself, says Maalouf. You can also try to plan out specific times when you don’t look at your feeds. It could be a couple of hours a day…or one whole day a week if you have super-strong willpower.

Whatever you decide, make sure you fill that open time with something that feels fulfilling to you, like reading, calling a friend, or doing a workout class, says Gersten. This way, you won’t feel the urge to open Twitter and you’ll be doing something that’s focused on you.

Focus less on other people.

Instead, shift the perspective away from other people and what they’re thinking, doing, and feeling and toward yourself by doing something that’ll make you feel good, says Gersten. Try taking a walk, listening to music, or making some art in place of Instagram deep dives so that you’re spending your time in a way that’s all about you.

Connecting with other people who are also focused on themselves and prioritizing their mental health is a good idea, says Maalouf. She’s a big fan of online communities, like the mental-health-focused spaces of TikTok and Instagram. Start by searching mental-health- and self-improvement-related hashtags on both apps and you’ll definitely find some people you can relate to. If you want some additional inspo or support, these communities are a great place to find it.


Are Facebook Ads Worth It? Advantages & Disadvantages of Facebook Advertising

Digital Marketing: Key Benefits of Facebook Ads

Facebook Ads will significantly help grow your business. The Facebook Ads Manager tool is not intuitive however, and it takes skill and diligent testing to make it lucrative.
— Adam A. Sene, CEO

As a Facebook user, you’ve probably experienced seeing ads on your personal feed that were annoying or not appropriate for you, right? Yet, you kept on seeing them. They just won’t go away, and herein lies one of the key benefits of Facebook ads: they work. (W hen they are targeted correctly .)

On the other hand, if you‘ve ever searched online for a product you wanted (say, a new Trek Bicycle) only to later see an ad offering you a great discount on Trek Bicycles the next time you visit Facebook, you probably wouldn’t have the same reaction as above. In fact, you might be be quite pleased. That’s just part of the magic of a correctly targeted Facebook ad in a digital marketing campaign.

1. Targeting options

Facebook’s most potent benefit is perhaps the detailed targeting it offers you. Targeting allows you to efficiently spend your ad budget by breaking an audience down with factors such as demographics like age or location, ads they’ve clicked on, pages they engage with and even the mobile device that they use.

Using this data, you can pinpoint who to show your ads to. And, equally as necessary, who you DON’T want to see your ads. By targeting the right people, you’ll get higher conversions and more qualified leads.

With targeting, you can send specific ads to customers at different stages of the marketing funnel. For example, advertising a whitepaper or blog post to people who are likely to be at the top of the funnel. Then, as they go further down the funnel, you can advertise offers and products directly with much more success.

How to use Workplace

Workplace has been on the market for a few years and has seen rapid adoption by organizations of all sizes worldwide. According to Meta, more than 30,000 companies use Workplace as their internal team collaboration tool.

Think of Workplace as a supercharged company intranet. It’s designed to look and feel similar to Facebook, making it straightforward for employees to use. The familiar central News Feed is the tool’s primary hub.

  • One-on-one video calls or instant messages via the system’s Work Chat
  • Project- or department-based groups to centralize communication and facilitate collaboration
  • Business application integrations – such as Microsoft Office and Dropbox – that allow users to share presentations, files, and images within Workplace, and make live edits to documents
  • External team collaboration, which is great for organizations that partner with outside companies on deliverables
  • Livestreaming video capabilities, which are helpful to companies with remote or traveling teams, as you can easily share meetings and announcements with employees at the click of a button
  • Video conferencing platforms and collaboration tools (for example, integrating with BlueJeans lets users join meetings from a phone, laptop or tablet while they’re on the move)

Getting started with Workplace

  1. Activate and set up your profile.Activate your profile through email or an access code. If you receive an email to join Workplace, click the link and follow the instructions to set up your profile. If your employer gave you an access code, go to and create your account using the code.
  2. Download the Workplace and Workplace Chat apps. These apps allow you to stay in contact with your teams and be notified of any important updates. Download these apps on iOS and Android devices.
  3. Join and create groups. Workplace groups foster communication between work teams. When creating a group, you should determine the purpose and privacy setting.
  4. Communicate through chat. If you want to communicate with someone faster and in real time, the Chat feature will be more beneficial than posting to the group.
  5. Manage your notifications. You can change your notification settings to ensure you’re getting the ones you need most while muting the ones you may not need to see.

1. Respond to messages.

Messenger is a tool and customers expect you to use it. In fact, the company tracks your Pages’ response rates and times so customers know how quickly they can expect an answer. Messenger is attractive to customers because they expect a fast response, and many people are more comfortable with live chatting than calling.

Facebook recently announced an effort to merge the messaging tools on Facebook, Instagram and WhatsApp. This move emphasizes the importance of using Messenger and these other tools to communicate with customers and answer questions from your followers.

2. Use analytics to determine the success of your campaigns.

Facebook Audience Network is a free analytics tool. It shows data on actions taken, Page views, the number of people you’ve reached and the number of post engagements. This information can help you measure the effectiveness of your social campaigns so you can decide how to improve your posts.

3. Use publishing tools and schedule future posts.

Use Facebook publishing tools to schedule posts to go live in the future. You can also create videos, advertise your business, promote an event, make an offer, write a note and post job applications on your Facebook Page.

It’s crucial to post regularly – at least twice a week. If you find that you’re spending too much time on Facebook each day, try a third-party social media management tool – such as Hootsuite or Buffer. While creating and scheduling multiple posts takes time upfront, it saves you time in the long run.

4. Know your target audience.

Facebook has excellent targeting tools. When promoting a post, you can target specific demographics, locations and interest groups. To have successful ads, you need to know your target audience and use Facebook’s targeting tools to reach those potential customers.

5. Be personable, not just promotional.

Even though you’ve created a Facebook Page to connect with customers and ultimately make sales, your audience doesn’t want to see advertisements. Try to create personable and engaging Facebook posts.

6. Offer giveaways and contests.

It’s challenging to drive organic traffic on Facebook, but regularly running giveaways and contests help. Before you create a contest or giveaway, make sure you understand and follow the company’s rules, or you could get in legal trouble.

Did you know? There are laws and guidelines to follow when holding social media contests and sweepstakes. Check with the social media platform you’re using for specific rules.

7. Create and advertise events.

You can create events as a business on Facebook. Invite anyone to these events, and pay extra to promote them to a targeted audience. Events can be a fun way to engage your audience and turn them into customers.

8. Share relevant content from other sources.

It can be time-consuming to create and share only original content. Curating content from other sources can save time and effort. Networking with other sources can benefit you in other ways, and they may share your content in return.

9. Converse with your audience.

Don’t publish a post and then not open Facebook for a week. Create and share posts to engage with your audience. Respond to comments, questions and concerns. If you’re having conversations with your followers, they’re more likely to become your customers.

Tip: If you’re looking to track all engagement you have with your customers, consider buying CRM software for your business.

10. Highlight business milestones.

Highlight company milestones and celebrate anniversaries on Facebook. These posts usually engage your audience and will make you seem more personable. If you’re offering special promotions for milestones or anniversaries, promote them on your Page as well.


Creating a Brand Strategy: 8 Essentials & Templates for 2022

Creating a Brand Strategy: 8 Essentials & Templates [for 2022]

Creating a Brand Strategy: 8 Essentials & Templates [for 2022]

We will start by defining brand strategy as the process of achieving long term goals during your organization’s evolution. Said another way, brand strategy is the plan you follow so your most important outcomes emerge in the world.

A strategy is your map for achieving long-term goals that do not always need a discrete endpoint. A strategy is more like a process or a path that involves moving iteratively towards your goals.

Additionally, it is helpful to articulate any promises or guarantees you make to your customers. Expressing your brand’s personality conveys how communication with customers is a critical step in the brand strategy process.

What is a brand strategy?

Some companies are blessed with organic brand identities. If you’re the last manufacturer around for an obscure but critical device or component, that in itself is a pretty strong brand identity. However, in the world of technology and business services, most B2B companies are up against a dense field of competitors. Your solution might have various advantages over the others, but to explain them, you have to convince audiences that you’re worth their time and attention.

A strong brand identity can give audiences a sense of who you are, what you do, and why you’re different before they seek you out for a specific solution. It can give you an “in” by doing some persuasive legwork before you even begin targeting a lead with marketing and sales outreach.

There’s one sure way to build a strong brand identity that conveys exactly what you want. You must develop and execute a plan that defines your branding goals and lays out the road map you’ll follow to reach them. That’s your brand strategy.

Building Brand Awareness in 2022

These are the key areas my own brand agency executes on when we build brands for businesses just like yours. Let’s review the ways to build brand awareness through marketing, engagement and community building.

Website User Experience

This is the place that your consumers will visit to learn more about your business, and take action when they are ready. Not only does the user experience have to be exceptional in order to convert, but your messaging needs to tell your brand story.

The majority of your brand marketing activities will drive traffic back to your website. Aside from a professional and beautifully designed interface, your content has to be compelling.

SEO and Content Marketing

One of the most effective long-term ways to increase brand awareness and generate relevant organic traffic to your website is search engine optimization (SEO) and the right content.

There are many ways to achieve positioning in search engine results. Aim to develop a comprehensive strategy addressing the major search engine ranking factors, as well as creating highly valuable content that satisfies user intent.

A defined content marketing strategy will help you better connect with your target audience and support them through their customer journey—building brand trust to ultimately result in conversions.

Social Media Marketing

Every brand should be represented consistently across all social media networks via the posting of relevant, high-quality content. With social media, your aim for consumers is first to gain trust. Then become loyal. And then, advocate for your brand’s products and services.

Email Marketing

Did you know your highest click-through rate will come from the emails you send to your list? Don’t underestimate the power of list building early on in your brand building process.

The right content, at the right time, to the right person is critical for driving traffic to your website and increasing conversions from email. What’s more, not all email messages need to be sales-driven, as consumers are in different points of the buyer journey.

Paid Advertising

Building a successful paid advertising campaign for your brand comes with a unique set of challenges. There are multiple elements that contribute to the overall effectiveness of your pay-per-click (PPC) ads.

The allure of paid advertising is that it can yield quick short-term results. It is certainly effective, however, you’ll want to do PPC in conjunction with all of the above inbound marketing channels for long-term ROI.

Analytics & Reporting

Ongoing, you’ll want to monitor progress in key areas month-over-month and year-over-year. From this data, tweaks to your brand building and marketing activity can be made to leverage those tactics which show the most opportunity.

Your first step is ensuring that your website has Google Analytics installed. This tool is free and will give you loads of valuable information about user behaviors. It also allows you to set up goals to track conversion.

Putting all these components together with a strategy and consistent execution packs the punch that any new or existing business needs for successful brand building in the digital age.

Tools For Building A Business Brand

In the long-term, heck yes! Because a strong brand will automatically increase your know, like and trust factor. In turn, resulting in easier sales, consumer loyalty and brand advocacy.

Branding Knowledge

The Ultimate Guide to Building Your Brand


Workshop – Branding Masterclass
Create a powerful blueprint that will transform your business into an extraordinary brand (…so that you win the hearts and minds of your ideal customers, over and over again)!

Building Your Brand Strategy Masterclass

Brand Operations

Accounting – FreshBooks
Try FreshBooks for your accounting software to reduce paperwork and get paid faster. It’s so simple to use—you’ll be able to generate invoices, organize expenses and track time. They offer a free trial and affordable pricing models. Organizing and recording financials is super important right now. It’s a good time to level up on your accounting.

Email, Calendar, Documents – Google Workspace
You need a properly branded email address, for more recognition when you land in people’s inbox. No more Yahoo, Hotmail, or [email protected]! Google provides businesses with a full suite of software products called Google Workspace. It will allow you to create a customized Gmail email address with your domain name (see below for more info on domain registration). In addition, you get the Google Calendar features AND a bunch of storage on Google Drive with access to docs, sheets, presentations and forms. Well worth it, check out the plans!

Office Supplies & Equipment – Amazon Business
You may shop on Amazon already or have a Prime account. But did you know you can shop for your brand through Amazon Business? I like keeping all business purchases together in this account area. They also offer big discounts, free shipping and a tax exemption program.

Brand Identity

Print Materials – Moo
This online printing company offers beautiful business cards, stationary and promotional collateral for reasonable prices. And, Moo products look very high-end. You want the first impression for your brand to be spectacular, so order your printed materials here. You can even order sample packs delivered to you for free.

Free Design Tool – Canva
Thousands of design templates, millions of photos. Whether you have design skills or not, Canva is our choice for asset creation and management of brand graphics. This tool is especially great for creating consistently branded social media graphics. Try a free 30-day trial of Canva Pro, which has so many more features you’ll want over the basic version (like one-click image resize, background remover and brand kits)!

Stock Photography – Shutterstock
If you really want your branding to stand out, it’s better to dig through a paid stock photo site to find visual assets. You’ll have less of a chance of looking like someone else who used photos from a free site. Shutterstock offers millions of good quality photos, illustrations, videos, and music, without paying a ton.

Writing Assistant – Grammarly
The impression of your brand through copy and messaging is ultra-important for a strong identity. And you will have to be pumping out content consistently for your brand. Grammarly has been a game-changer for producing the best quality written content. It not only checks spelling as you write, but also major grammar issues. Don’t compromise your reputation with bad writing. Get this free tool!

Brand Website

Domain Registration – GoDaddy
The first step in creating a website for your brand is registering the domain (the .com, .net etc.). You can search available domains to find the best match for your brand name, and then secure it with the GoDaddy domain registration service. Even if you are in the early stages of planning your brand, invest in this if you have a brand name. Domain names are getting snatched up by the minute.

Website Hosting and WordPress Support – Site Spark by FreshSparks
We build the majority of all client brand websites on WordPress. When you have a content management system with databases and plugins, it’s best to have web hosting that specifically caters to the platform. Site Spark specifically provides managed WordPress hosting, with amazing customer support. With Site Spark, you don’t have to worry about backups, upgrades, monitoring, or technical support for your WordPress website. We do that all for you behind the scenes while we sip our coffee and tea around the clock.


14 Essential Qualities of a Great Leader

What Are the Characteristics of a Good Leader?

14 Essential Qualities of a Great Leader

Newsweek Expert Forum members share industry insights.

A business leader may be defined by the work their company does or the goals it accomplishes, but their individual status as a great leader comes down to the characteristics they possess that set them apart from others.

Leading a successful organization requires that leaders are able to effectively handle any circumstances the business may encounter, but this isn’t the only quality that matters. Below, 14 members of Newsweek Expert Forum each share one characteristic that is critical in a great leader and how that trait influences their ability to effectively lead.


When a leader exhibits grit, you witness a person who is driven by passion and perseverance. These leaders tend to set goals and follow through. These behaviors set great examples for those around them and naturally leads to a significant level of respect for the leader. When you are respected, your exemplary behavior will encourage your team to trust you as a leader. – Cynthia Salarizadeh, House of Saka, Inc.

Great leaders know how to create safe spaces where their team members can share ideas and honest feedback. Collaborative environments are breeding grounds for productivity in the workplace. When team members feel heard and valued, they become vested. This can have a positive impact on the bottom line in so many ways. – Monique Caradine-Kitchens, OverFlow Enterprises LLC

What is leadership?

Though some people think leadership is about ordering people around, it’s really about being a source of empowerment for others so they can achieve success for themselves and for the organization. It’s also about being able to make decisions in favor of the bigger picture or the organization’s goals, rather than for your own gain.

Anyone can call themselves a leader. But to make an impact on your organization or your team, you need to learn a few essential leadership qualities. If you can start living out these characteristics, you’ll see your career grow and your team thrive.

1. Drive

2. Resilience

It’s okay to feel frustrated sometimes, but good leaders work on their mental fitness continuously and push forward despite the hardship. In fact, they often take pleasure in overcoming obstacles through creative problem-solving.


3. Integrity

“The supreme quality for leadership is unquestionably integrity. Without it, no real success is possible, whether it is on a section gang, a football field, in an army, or in an office.” — Dwight D. Eisenhower

4. A desire to learn

5. Self-awareness

One of the most important leadership qualities is humility . Good leaders understand their strengths and work to improve their weaknesses. Self-awareness can also help a leader develop a leadership style that fits their personality.

6. Confidence

Leaders have to make big decisions, and these decisions often come with big risks. It can scary being a leader because when you’re the one taking the risk, you’ll also probably shoulder the blame if things go wrong. But that’s just part of the gig.

Moreover, there are always people who disagree with the leader’s decisions. While it’s important to listen to other viewpoints, a leader can’t back down in the face of criticism or conflict. They need to have the self-confidence to brush off the people who doubt them and trust their intuition when they know they’re making the right choice.


7. Positivity

8. Realism

9. Creativity

Creativity is about seeking the best solution, even when it’s not the typical one, and thinking on your feet when situations change. Plus, a creative leader doesn’t try to be the lone genius. Instead, they tap into the innovative potential of their people.

When an idea or plan isn’t working out, creative leaders also look for new ways to use resources and bring their teams together to develop innovative new perspectives and approaches to the problems they’re trying to solve.

10. Communication skills

Great leadership is all about communication . If you don’t have good communication skills, none of the other leadership qualities or characteristics on this list mean anything. You won’t be able to get through to the people you’re supposed to lead, and that will have detrimental effects on your team and your organization.

Clarity is especially important. According to the Predictive Index People Management Study, out of managers rated “bad” by their employees, 58% don’t communicate clear expectations. This can be immensely frustrating and disheartening for the whole team.


11. Listening skills

This can be a hard quality for leaders to develop because it’s sometimes at odds with other good leadership qualities. Strong leaders are confident and full of exciting ideas, which makes many of them prone to dominating the conversation.

12. Empathy

13. Decision-making

14. Strategic mindset

Leaders may be involved in tactics and operations to varying degrees. But they also need to know when to focus on strategy and entrust the small details to another member of the team.

15. An eye for talent

Part of leadership is choosing the right people for the job and then helping those people develop their own skills. A great leader can recognize and foster leadership traits even in the most junior members of the team.

Watch out for these negative leadership qualities

Sometimes the qualities of an excellent leader and a terrible one are surprisingly similar. If you want to evolve into a better leader yourself or help develop one on your team, you’ll need to pay close attention to certain traits.

Let’s say someone appears to have many essential leadership qualities. They’re confident, great at delegating, and wonderful at execution. But if you take a closer look, you might see that this person intimidates their direct reports into doing their work for them, and then takes all the credit. This individual is clearly not fit for leadership — at least not until they learn to overcome these negative behaviors.

But what about within yourself? Maybe you think you’re ready for a promotion, yet your colleagues keep getting opportunities that aren’t offered to you. That could mean it’s time for some self-reflection. You may unknowingly have some bad habits that are preventing you from stepping into your full potential.

The good news is that we’re here to help with a list of negative leadership characteristics to watch out for. If you see one of these dispositions or qualities in yourself or your employees, it may be time for some self-development and inner work.

  • Lack of vision: Inadequate leaders can do a lot of the same things good leaders do. But the leader’s decisions need to have a purpose, such as driving the team closer to the business’s strategic goals. If there doesn’t seem to be a clear, easy-to-communicate vision behind what employees are asked to do, they’ll quickly lose trust in their boss.
  • Inability to produce results: It’s simple. No leader succeeds at everything all the time, but the excellent ones will have something to show for their efforts.
  • Uninspiring: If an individual can’t uplift, motivate, or inspire others, they’ll need to learn how before they can be a good leader. That’s because leadership isn’t something you do by yourself — it’s about the people you lead.
  • Overconfidence: A good leader is dauntless — they can confidently take on challenges. But poor leaders can have a lot of confidence and take risks, too. If they’re cocky, presumptuous, or arrogant, they have a lot to learn before becoming a leader.
  • Apathy: Too many people come to their jobs without feeling a sense of investment or ownership in their work. This can cause them to produce sloppy work and even have negative relationships with coworkers. This trait will be a major obstacle to anyone who wants to be a great leader.


Putting It All Together: The Characteristics of a Good Leader

While successful leaders may exhibit these 10 leadership qualities to varying degrees, all good leaders leverage at least some of these characteristics. Together, they make up the backbone of strong leadership across organizations, industries, and continents. Without these qualities, true leadership is impossible.

If you fear that you lack some of these characteristics of a good leader, don’t panic — there are ways for you to improve on your leadership capabilities, including all 10 of these core traits. At CCL, we believe that leadership is a skill that can be developed and that leaders are molded through experience, continued study, and adaptation.

In other words, you can strengthen any of these 10 characteristics of a good leader if you’re open to growth and you put in the time and effort towards self-improvement. Similarly, organizations can help their people hone these leadership qualities through development and real-world experiences.

It’s also essential to realize that leadership is a social process. It’s less about a strong or charismatic individual, and more about a group of people working collectively to achieve results together. If you demonstrate several of the characteristics of a good leader but fail to grasp this, chances are you won’t get very far on your own. You may be well-liked and respected, but it will be challenging to accomplish team or organizational goals.

Also, leadership isn’t a destination — it’s something that you’ll have to work at regularly throughout your career, regardless of what level you reach in your organization.

That’s why at CCL, we say that leadership is a journey — different teams, projects, situations, and organizations will require you to apply these leadership characteristics in different ways throughout your career.